Maphal November 1952 Advertisement — Maphal saddlebags and tool bags for the bicycle and the motorcycle, wholesale only

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Manufacture de
Bissacs
pour
VÉLO
et
MOTO

Modèles
Déposés

SACOCHES
D’OUTILLAGE

MAPHAL
MARQUE DÉPOSÉE

PUB. S.O.S.P

Vente exclusive aux Grossistes

Ets HENRY & Cie
RUE
Ch. GONTHIER
BERGERAC (Dordogne) Tél. : 526

[A ruled advertisement in black and white, framed by a thin single-line rule, with a solid black band across the foot. “Manufacture de” is lettered in a flowing italic script across the head, above “Bissacs” in huge black hand-lettered capitals with swelling, rounded strokes that fill the left half and run across the top. A halftone-style drawing at the center and right shows a pair of saddlebags joined by a flap, with buckled leather straps, a front pocket with its own strap and four round eyelets on the top flap; the bags carry a fine checked texture. At the lower left a smaller tool bag with a single strap and a stitched flap is drawn in the same manner. “pour VÉLO et MOTO” is stacked at the left in bold capitals with a small italic “pour” and “et”. “Modèles Déposés” is in underlined italic at the right, and “SACOCHES D’OUTILLAGE” in bold capitals with an underline at the lower left. “MAPHAL” is set in large bold italic capitals over a thick rule and “MARQUE DÉPOSÉE” below it with a small downward-pointing triangle. A vertical credit, “PUB. S.O.S.P”, runs up the right edge; it is an advertising agency mark and not an artist’s name. A line in decorative italic follows, and the black band at the foot carries the firm name, street and town reversed to white in condensed and wide capitals. No artist signature is visible.]

[This advertisement shares page 86 of L’Officiel du cycle with advertisements for NAP, Indéca, ALC and Choillot, each held here as its own record, and others for Gallet, New-Map, Soupless, Ch. Mochet, S.O.S.P. and Station-Service 83.]