Maphal May 1953 Advertisement — Maphal saddlebags, aprons, sleeves and tool bags for cycles, cyclomoteurs and motorcycles, wholesale only, the largest French production

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Manufacture de BISSACS, SACOCHES
toiles et cuirs, TABLIERS et MANCHONS
SACOCHES OUTILLAGE, etc…
pour CYCLES, CYCLOMOTEURS, MOTOS
MEMBRE DU SYNDICAT DES FABRICANTS D’ÉQUIPEMENTS
ET DE PIÈCES POUR CYCLES, MOTOCYCLES ET AUTOMOBILES

« MAPHAL »
Une Marque…
de la Qualité…
des Prix …
Une fabrication
irréprochable !…

VENTE EXCLUSIVE AUX GROSSISTES

Ets HENRY et Cie
Usines et Bureaux :
RUE CHARLES-GONTHIER
BERGERAC (Dordogne)
TÉLÉPHONE : 526

DÉPOT A PARIS
26, Rue La Condamine
PARIS (17)
Téléph. : Batignolles 74-97

La plus importante PRODUCTION FRANÇAISE de Bissacs,
Sacoches, Tabliers et Manchons pour Cycles,
Cyclomoteurs et Motos.

[A full-width ruled advertisement in reversed type, light lettering on a solid dark panel. Mixed bold sans-serif capitals and lowercase fill the head in four lines, with a smaller line of capitals about the trade association beneath. In the middle band two white-ground rectangular panels sit side by side, each holding a fine stippled line drawing of a leather saddlebag seen from the front left: the left one is a boxy bag with a rounded flap, two buckled straps and a carrying strap arching over the top; the right one is a larger bag with a flap, two buckled straps and a second smaller rolled pouch strapped across its front. Between them, centered on the dark ground, “MAPHAL” in bold capitals between quotation marks sits above four lines of slanted sans-serif slogans. Across the foot, “VENTE EXCLUSIVE AUX GROSSISTES” is set in widely spaced capitals, followed by the maker’s name and factory address on the left, the Paris depot address and telephone number on the right, and a closing three-line claim in bold sans-serif spanning the width. No artist’s signature is visible.]

[This advertisement shares page 84 of L’Officiel du cycle with advertisements for Ruby and Choillot, each held here as its own record, and others for M.C.B. and Lyonnaise de Tresses et Lacets.]