Maphal 1953 Advertisement — Maphal leather and canvas saddlebags, aprons, handlebar muffs and tool bags, wholesale

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Manufacture de BISSACS, SACOCHES
toiles et cuirs, TABLIERS et MANCHONS
SACOCHES OUTILLAGE, etc…
pour CYCLES, CYCLOMOTEURS, MOTOS

MEMBRE DU SYNDICAT DES FABRICANTS D’ÉQUIPEMENTS
ET DE PIÈCES POUR CYCLES, MOTOCYCLES ET AUTOMOBILES

« MAPHAL »
Une Marque…
de la Qualité…
des Prix …
Une fabrication
irréprochable !…

VENTE EXCLUSIVE AUX GROSSISTES

Etts HENRY et Cie
Usines et Bureaux :
RUE CHARLES-GONTHIER
BERGERAC (Dordogne)
TÉLÉPHONE : 526

DÉPOT A PARIS
26, Rue La Condamine
PARIS (17)
Téléph. : Batignolles 74-97

La plus importante PRODUCTION FRANÇAISE de Bissacs,
Sacoches, Tabliers et Manchons pour Cycles,
Cyclomoteurs et Motos.

[A ruled advertisement in white on a solid black ground, with no outer border. Four lines at the head mix bold shaded capitals for BISSACS, SACOCHES, TABLIERS, MANCHONS, CYCLES, CYCLOMOTEURS and MOTOS with lower-case lines in a rounded geometric sans-serif, and two lines of small capitals for the trade-association membership follow. In the middle two white rectangles hold stippled line drawings of leather saddlebags in three-quarter view: at the left a box-shaped bag with a flap, two strap-and-buckle fastenings and a carrying strap arched over the top; at the right a taller bag with a flap, two buckled straps and a large buckled outside pocket across its front. Between them the brand name “MAPHAL” in quotation marks stands in heavy condensed capitals over four slanted italic lines and two bold lines. Below, “VENTE EXCLUSIVE AUX GROSSISTES” runs full width in widely spaced light capitals. At the lower left the firm’s name is in slanted type with the street and town in bold, and at the lower right the Paris depot address is set in a matching face. A closing statement in three centered lines, with PRODUCTION FRANÇAISE in larger capitals, fills the foot. There is no artist signature.]

[This advertisement shares page 136 of L’Officiel du cycle with advertisements for P. Besset and Triumph-France.]