Maphal November 1951 Advertisement — Saddlebags for Bicycle and Motorcycle

— Page 1 —
Manufacture de
Bissacs
pour
VÉLO
et
MOTO

Modèles
Déposés

SACOCHES
D’OUTILLAGE

MAPHAL
MARQUE DÉPOSÉE

Vente exclusive aux Grossistes

PUB. S.O.S.P.

Ets HENRY & Cie
RUE Ch. GONTHIER
BERGERAC (Dordogne) Tél. : 526

[A ruled advertisement in black and white, a tall panel. “Manufacture de” is in a thin slanting script above “Bissacs”, set in very large heavy shaded display letters across the head. A line drawing with halftone shading shows a pair of checked-pattern saddlebags joined across the top, with leather straps and buckles and a front pocket, and beside it at the lower left a small tool bag with a single strap. “pour VÉLO et MOTO” is stacked at the left in bold capitals, with “Modèles Déposés” and “SACOCHES D’OUTILLAGE” underlined as labels. “MAPHAL MARQUE DÉPOSÉE” is set in heavy italic capitals with a small downward triangle beneath it. The firm’s name and address stand in reversed capitals on a solid black band across the foot. The agency mark “PUB. S.O.S.P.” runs in tiny type up the right edge above the band.]

[This advertisement shares page 46 of L’Officiel du cycle with advertisements for Magnéto France, Velox and Cyclometer, each held here as its own record, and others for La Maison de la Moto, C.P.D.M. engine work, Collex joint compound, the Tubverseur fuel spout, Campo Sports clothing, Mérat seats for motor machines, the journal’s own notice and ROB compressors (Lamboley).]