Le Ruban Guidoline des Éts Vélox — L’Officiel du cycle, 22 June 1957

A note in L’Officiel du cycle, 22 June 1957, page 15, “Le ruban Guidoline des Éts Vélox”: Velox’s plastic Guidoline handlebar tape, sold for three years in a transparent honeycomb pack of six rolls that keeps each roll clean and shows its color, with a drawing of the pack. The heading and coupon line are transcribed as printed; the text is summarized in Ebykr’s words.

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LE RUBAN GUIDOLINE DES Éts VÉLOX

C 356 Pour recevoir une documentation sur cette production, remplir le bon ci-contre.

[Ebykr summary; the article’s text is not reproduced. A short trade note on the self-adhesive plastic handlebar tape “Guidoline” of the Établissements VÉLOX (headed “Éts VÉLOX”). It says that VÉLOX has for three years already been delivering the tape in transparent blister cells, a presentation the note credits with two advantages: it shows the tape off and it keeps it in good condition. It reminds readers that the tape carries the “Guidoline” trademark and that Guidoline, a product created by the Établissements VÉLOX, has no competitor, and it says the tape comes in all the usual colors and is well regarded by its users. A boxed line keyed C 356 invites dealers to fill in the page’s coupon for literature on the product.]

[A line drawing beside the note shows the Guidoline pack: a molded sheet of octagonal transparent cells, joined in two columns, holding five rolls of tape, with a sixth cell broken off and held in a hand whose thumb presses on the roll; each roll carries a dark label printed with the brand name around the edge and two small lines in the center; the drawing carries no signature or monogram.]