Velox April 1951 Advertisement — The Free Trade Price List, Guidoline and Velox-Sécurité

— Page 1 —
le Cadeau de
VÉLOX
*
BARÈME COMMERCIAL
OFFERT GRACIEUSEMENT A TOUT LECTEUR QUI
LE DEMANDERA EN CITANT CETTE REVUE
*
L’ARTICLE ET LA MARQUE GUIDOLINE
ONT ÉTÉ CRÉÉS PAR LES Établis. VÉLOX
*
VÉLOX DEPUIS 50 ANS EST TOUJOURS
LA PLUS COLLANTE DES DISSOLUTIONS
*
VÉLOX-SÉCURITÉ
BTÉ S.G.D.G

Éts VELOX, RUE P.-VAILLANT-COUTURIER, BAGNOLET – AVR. 34-15-15-25

[A ruled advertisement whose frame is open at the upper right, where a drawing breaks out of it. “le Cadeau de” in heavy brush script stands over “VÉLOX” in very large heavy capitals, and short asterisks divide the text blocks, which are set in spaced bold capitals; the line “OFFERT GRACIEUSEMENT” begins a little over the left frame rule. At the upper right a drawing of a booklet seen at a slant, with stacked page edges and a cast shadow, shows a diagonal white band lettered “VÉLOX-SÉCURITÉ” and “BTÉ S.G.D.G”, and two small windows, each with a line drawing of a cyclist on a bicycle in a beam of light. A black band across the foot carries the firm name, street, town and telephone numbers in white capitals. There is no artist signature.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Benoit Faure, Durifort, Montcoudiol and Vélodécor, each held here as its own record, and others for PWB ball rings and balls, the Dupont motorized invalid carriage and H2T two-stroke oil.]