Velox 1953 Advertisement — Guidoline handlebar tape, a Vélox creation: demand the genuine article

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EXIGEZ
LA
VÉRITABLE
GUIDOLINE
CREATION
VÉLOX

GUIDOLINE

RUBAN POUR GUIDON

8

SALON DU CYCLE — Stand nº 62

[A ruled advertisement in black and white, with a single border and a caption line beneath the drawing. The drawing is a line engraving, with solid black fills, of an open cardboard box seen from above at an angle, its lid raised and tilted back. The lid is black, and across it run the words “EXIGEZ” underlined, “LA”, “VÉRITABLE” and the name “GUIDOLINE” in large white outlined capitals along a diagonal white band, with “CREATION” in small slanted capitals and “VÉLOX” in a shaded, offset display face at the lower right. Inside the box a roll of tape sits in a cradle whose curved front band carries “GUIDOLINE” in tall white condensed capitals on black, with fine hatching marking the coiled tape at the top. The box’s front edge carries “RUBAN POUR GUIDON” in white capitals running along a slanting strip. Two curved side flaps flare out at the left and right. A small numeral “8” is printed at the lower right of the drawing. The caption “SALON DU CYCLE — Stand nº 62” is set in light spaced capitals and lowercase below a double rule. The top rule of the next panel shows along the bottom edge of the crop. No signature or agency mark is visible.]

[This advertisement shares page 191 of L’Officiel du cycle with an advertisement for JB, held here as its own record, and one for L. Simard & Fils.]