Velox 1954 Advertisement — Some Velox specialties: rubber solution, Prestine repair kits, chrome-imitation paint, Guidoline handlebar tape and latex grips, for export

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QUELQUES SPÉCIALITÉS

SPECIALITIES ALGUNAS ESPECIALIDADES

EINIGE SPEZIALITATEN

“VELOX”

SUPÉRIORITÉ
INDISCUTABLE

“VELOX”
DISSOLUTION
VULCANISANTE

EXIGEZ LA DISSOLUTION
“VELOX”

DISSOLUTION DE CAOUTCHOUC
Rubber solution
Gummilösung
Disolución de caucho

CETTE POCHETTE
“VELOX”
CONTIENT UN ASSORTIMENT DE
“PRESTINE”

POCHETTE-RÉPARATEUR
Satchel Repair kit
Reparaturtasche
Bolsita-reparaciones

NÉCESSAIRE
PRESTINE
RÉPARATION
FABRICATION VELOX

CHOIX DE 15 MODÈLES NÉCES-
SAIRES-RÉPARATION EN BOITES
MÉTALLIQUES
15 types of repair kit in metal box
15 Modelle Werkzeugkasten in
Metall
Surtido de 15 modelos – Estuche –
Reparaciones en caja metálicas

DOUBLE COUVERCLE
PEINTURE
CHROME
“VELOX”

PEINTURE IMITANT LE CHROME
Imitation chromium paint
Chromlack
Pintura imitación cromo

EXIGEZ LA VÉRITABLE
GUIDOLINE
CRÉATION VELOX
GUIDOLINE
RUBAN POUR GUIDON

RUBAN EN TRESSE ET PLASTIQUE
(collant ou non) pour GUIDON
Plastic band (adhesive or otherwise)
for handlebars
Plastisches Lenkerband
Cinta en plástico (encolante o no)
para manillar

Nouveauté Sensationnelle
GOMPELOX

POIGNÉE DE GUIDON PUR LATEX
Pure latex handlebar grips
Weicher Gummigriff
Puños de manillar – Lâtex puro

POUR L’EXPORTATION : VÉLOX, rue Vaillant-Couturier, BAGNOLET (Seine). — FRANCE

[A ruled advertisement in black ink on cream stock, set inside a heavy black frame. A wide heading in bold spaced sans-serif capitals reads QUELQUES SPÉCIALITÉS, with the English, Spanish and German equivalents in smaller type beneath. The page is built as a catalog of eight line-engraved package drawings, each captioned in French and in English, German and Spanish below it. At the upper left a counter display carton holds two rows of Velox rubber-solution tubes, with a header card bearing a standing figure and a giant tube lettered VELOX across it. A paper pouch spills tire patches and rubber pieces at the center. A cased drawing at the upper right shows an open metal repair-kit tin with a lid lettered NÉCESSAIRE PRESTINE RÉPARATION, a rolled tube and patches inside. At the center a paint can in plain line carries PEINTURE CHROME VELOX, with its detached double lid drawn above and a labeled arrow. A drawn carton of handlebar tape lettered GUIDOLINE sits at the lower left, and at the lower right an open box shows two ribbed rubber handlebar grips and a small round tin. The Velox name is set in a shaded and drop-shadowed lettering with a curled V near the top. Small black star ornaments divide the text blocks. A ruled strip at the foot gives the export line and address in bold condensed capitals. No artist signature is visible and no text from the reverse of the leaf shows through.]

[This advertisement shares page 56 of L’Officiel du cycle with an advertisement for VeloSolex.]