Velox 1951 Advertisement — The Velox Trade Price List, and Guidoline Bar Tape

— Page 1 —
le Cadeau de
VÉLOX

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BARÈME COMMERCIAL
OFFERT GRACIEUSEMENT A TOUT LECTEUR QUI
LE DEMANDERA EN CITANT CETTE REVUE

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L’ARTICLE ET LA MARQUE GUIDOLINE
ONT ÉTÉ CRÉÉS PAR LES Établis. VÉLOX

VÉLOX DEPUIS 50 ANS EST TOUJOURS
LA PLUS COLLANTE DES DISSOLUTIONS

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Ets VÉLOX, RUE P.-VAILLANT-COUTURIER, BAGNOLET – AVR. 34-15.15-25

VÉLOX-SÉCURITÉ
BTÉ S.G.D.G

[A ruled advertisement in black and white with a heavy frame line along the top and left and a solid black band across the foot that carries the address in reversed capitals. “le Cadeau de” is in a slanting brush script above “VÉLOX” in very large heavy sans-serif capitals. The rest of the text is set in spaced sans-serif capitals, with the words “GUIDOLINE” and “VÉLOX” enlarged, and small asterisks divide the blocks. At the upper right a drawing of a thick booklet or box is shown in perspective with its leaves along the right edge; its cover is black with a white diagonal band reading “VÉLOX-SÉCURITÉ”, and two small panels show line drawings of a cyclist on a bicycle, one at the upper left and one at the lower right. A cast shadow in streaks falls below it. No signature or agency mark is visible.]

[This advertisement shares page 46 of L’Officiel du cycle with advertisements for Magnéto France, Cyclometer and Maphal, each held here as its own record, and others for La Maison de la Moto, C.P.D.M. engine work, Collex joint compound, the Tubverseur fuel spout, Campo Sports clothing, Mérat seats for motor machines, the journal’s own notice and ROB compressors (Lamboley).]