Le Bison 1955 Advertisement — Canvas and Leather Saddlebags for Cycles, Motorcycles and Scooters

— Page 1 —
ÉQUIPEMENT ÉLÉGANT RÉSISTANT
LE BISON
MARQUE DÉPOSÉE

la plus grande collection de modèles
TOILES ET CUIRS

Sacoches Cycles, Motos, Scooter
Equipements pour Cyclo-Touristes
Tabliers, Cuissards, Manchons, Sacs à outils, etc.

Production des Établissements
Marcel DOIZY

Rue d’Anjou, St-MACAIRE-EN-MAUGES (M.- &-L.) – Tél. 51

[A ruled advertisement in black and white, framed by a single line with a heavy black drop shadow along its right and bottom edges. At the head sits a round seal with a scalloped black border, drawn as a line engraving in reversed white on black: it shows the head of a bison in profile facing right, with a curved horn and a shaggy mane and beard, and curved lettering around it reads “ÉQUIPEMENT ÉLÉGANT RÉSISTANT” over the head and “LE BISON” along the lower edge, with the words “MARQUE DÉPOSÉE” in tiny capitals beneath. Below the seal, the first line is in an informal brush script, then “TOILES ET CUIRS” in bold sans-serif capitals, three lines of lighter and condensed sans-serif lettering, and a small round dot ornament. The proprietor’s name appears in large bold capitals with a lighter line above it, and the address and telephone line closes the panel in bold sans-serif type. No artist signature or agency mark is visible.]

[This advertisement shares page 221 of L’Officiel du cycle with an advertisement for LAM, held here as its own record.]