Le Bison May 1953 Advertisement — Le Bison canvas and leather goods, the largest collection: saddlebags for cycles, motorcycles and scooters and equipment for cyclotourists

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ÉQUIPEMENT ÉLÉGANT RÉSISTANT
LE BISON
MARQUE DÉPOSÉE

la plus grande collection de modèles
TOILES ET CUIRS

Sacoches Cycles, Motos, Scooter
Equipements pour Cyclo-Touristes
Tabliers, Cuissards, Manchons, Sacs à outils, etc.

Production des Etablissements
Marcel DOIZY
Rue d’Anjou, SAINT-MACAIRE-EN-MAUGES (M.-&-L.) – Tél. 51

[A ruled advertisement in black and white, framed by a thin rule with a heavy shadow along the right and bottom edges. At the head stands a round emblem with a scalloped dark edge and a light inner ring that carries the words “ÉQUIPEMENT ÉLÉGANT RÉSISTANT” and “LE BISON” in capitals following the curve. Inside the ring the head of a bison is drawn in profile facing right, in white line work against the dark ground, with a curved horn and a shaggy beard. “MARQUE DÉPOSÉE” in tiny capitals sits under the ring. Below, “la plus grande collection de modèles” is set in a casual brush-style lowercase script and “TOILES ET CUIRS” in heavy sans-serif capitals. The list of goods follows in three centered lines of lighter sans-serif type, then a small round ornament. The maker’s line “Production des Etablissements” is in light sans-serif and “Marcel DOIZY” in heavy bold type, with the address and telephone line beneath in condensed type. No artist’s signature is visible.]

[This advertisement shares page 81 of L’Officiel du cycle with an advertisement for Union, held here as its own record.]