Le Bison November 1952 Advertisement — Canvas and leather saddlebags and equipment for the cyclotourist

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ÉQUIPEMENT ÉLÉGANT RÉSISTANT
LE BISON
MARQUE DÉPOSÉE

la plus grande collection de modèles
TOILES ET CUIRS

Sacoches Cycles, Motos, Scooter
Equipements pour Cyclo-Touristes
Tabliers, Cuissards, Manchons, Sacs à outils, etc.

Production des Etablissements
Marcel DOIZY

Rue d’Anjou, SAINT-MACAIRE-EN-MAUGES (M.-&-L.) – Tél. 51

[A ruled advertisement in black, green and white inside a thin border with a heavy black shadow along its right and lower edges. At the head a round black badge with a scalloped edge holds a green drawing of a bison’s head in profile facing right, with a curved horn, shaggy mane and beard drawn in fine black line. A white ring inside the badge carries the words “ÉQUIPEMENT ÉLÉGANT RÉSISTANT” in curved capitals around the upper edge and “LE BISON” in larger capitals along the lower left and bottom, and a very small line “MARQUE DÉPOSÉE” runs beneath the badge. Below it a script line and a heavy sans-serif line are centered, followed by three lines of product text in light sans-serif type of decreasing size and a single small ring-shaped ornament. The firm’s name is set in large heavy sans-serif type, with “DOIZY” in capitals, and a line of address and telephone number closes the panel. No signature is visible.]

[This advertisement shares page 58 of L’Officiel du cycle with advertisements for Hutchinson and F. Durand, each held here as its own record, and one for Hutchinson.]