Le Bison March 1955 Advertisement — Saddlebags for cycles, motorcycles and scooters, with equipment for cyclotourists and the Le Bison trade seal

— Page 1 —
ÉTABLISSEMENTS
Marcel DOIZY
Téléph. 51 – SAINT-MACAIRE-EN-MAUGES (Maine-et-Loire)

Manufacture de Sacoches Cycles, Motos, Scooter
Equipements pour Cyclo-Touristes
Tabliers — Cuissards — Manchons
Exclusivité – Spécialité tous modèles Toiles et Cuirs

ÉQUIPEMENT ÉLÉGANT RÉSISTANT
LE BISON
MARQUE DÉPOSÉE

En vente dans toutes les bonnes maisons

[A ruled advertisement in black on a tinted ground, framed by a thin border with a heavy shadow along the right and bottom edges. At the top, “ÉTABLISSEMENTS” stands in spaced capitals over “Marcel DOIZY” in large bold lettering with a small-capital M. Beneath it a line gives the telephone number and town in condensed bold capitals, with the department in smaller type, and a thin rule closes the heading. Four lines of centered sans-serif text list the goods. Below them is a round trade seal with a scalloped edge in solid black: a white ring carries the words “ÉQUIPEMENT ÉLÉGANT RÉSISTANT” curving around the top and “LE BISON” around the bottom, and inside it the head of a bison is drawn in profile facing right in white line work with fine hatching, with the words “MARQUE DÉPOSÉE” in tiny capitals under the seal. The closing line of bold rounded type runs across the foot of the panel. No signature is visible.]

[This advertisement shares page 40 of L’Officiel du cycle with advertisements for Bufflier, Delangle, Indéca, Répar-Witt and Marchand Frères, each held here as its own record, and others for Campmod’ and France-Auto-Cycle.]