Le Bison 1954 Advertisement — Saddlebags for Cycles, Motorcycles and Scooters

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CYCLES
MOTOS
SCOOTERS

la plus grande
collection
de modèles
TOILE
CUIR
tabliers
cuissards
manchons

*
Équipés avec les sacoches

ÉQUIPEMENT ÉLÉGANT RÉSISTANT
LE BISON
MARQUE DÉPOSÉE

PRODUCTION DES ÉTABLISSEMENTS
MARCEL DOIZY

RUE D’ANJOU
St-MACAIRE-EN-MAUGES
(M.-&-L.) Tél. 51

SOSP
Chagnon

[A full-page advertisement printed in black and green. A tall black wedge fills the left side, its right edge slanting; across its edge “CYCLES”, “MOTOS” and “SCOOTERS” climb diagonally in a slanted brush capital, pale where the letters cross the black and black where they cross the paper, starting from an asterisk at the top. A green rule leads from the wedge to a second asterisk inside a looped green capital E that opens the line “Équipés avec les sacoches”, written large in green brush script across the page. Down the center a stack of four cycle and motorcycle bags is drawn in loose pen line with heavy black hatching, a saddlebag with strapped pockets at the top, a laced bag below and a buckled case at the foot. At the upper right the selling lines are set in letterspaced green sans serif, the materials in green capitals. The lower part of the wedge holds a pale roundel with a bison’s head drawn in line, ringed by “ÉQUIPEMENT ÉLÉGANT RÉSISTANT” and “LE BISON”, with “MARQUE DÉPOSÉE” in tiny capitals under it. “PRODUCTION DES ÉTABLISSEMENTS” in small condensed black capitals runs above “MARCEL DOIZY” in very large green capitals, with the address and telephone in a black roman at the lower right. The agency mark “SOSP” in a small rounded box and the signature “Chagnon” run vertically in pale letters at the upper left corner of the wedge.]

[This advertisement shares page 106 of L’Officiel du cycle with an advertisement for Juéry motor delivery tricycles.]