Larpenteur 1950 Advertisement — A Change of Address: Saddle Covers, Straps and Racing Grips

— Page 1 —
NOTEZ CE
CHANGEMENT
D’ADRESSE
Les Bureaux
et Ateliers
sont transférés 25, rue SINGER, PARIS – AUTEUIL 63-94

Marque Deposée

LARPENTEUR

DESSUS de SELLE MOTO – Cyclomoteurs – Réparation
HOUSSES de SELLE caoutchouc cellulaire
COURROIES cale-pied et porte-bagages
POIGNÉES GUIDON course brevetées
TABLIER moto — MOUFFLES

[A long, shallow all-width advertisement in a single-rule frame. At the left the change-of-address notice is set in italic serif, bold condensed sans-serif and outlined slab-serif lines, with the new address in a line along the foot. At the center is the trademark: a simple line drawing of a running or striding figure leaning far forward with long outstretched arms, its trailing leg sweeping down to the right to underline the hand-lettered brand name “LARPENTEUR”, whose large initial “L” begins the line; two horizontal arrows run through the figure, lettered by hand “Marque” and “Deposée”. At the right five centered lines list the products, the product names in condensed sans-serif capitals and the rest in a lighter sans serif. No signature or agency mark.]

[This advertisement shares page 41 of L’Officiel du cycle with advertisements for Brasobloc, Soupl, the Mistral pump, Les Cycles Singer, Mephisto and Marcel Guillen, each held here as its own record, below the magazine’s form for the trade-union label.]