Larpenteur 1955 Advertisement — Saddlery and Accessories for Cycles and Motor Machines

— Page 1 —
— FÉTICHES —
PORTE-FANIONS
avec boule ou fétiche
FANIONS — MUSETTES
CASQUETTES — COURROIES

Marque Deposée
LARPENTEUR
25, rue Singer PARIS. AUT. 63-94

TABLIERS MOTO
PROTÈGE-MAINS
PARE-JAMBES — CHASUBLE PLASTRON
COUVRE-SELLES — DESSUS DE SELLES

SELLERIE pour CYCLES, CYCLOMOTEURS, VÉLOMOTEURS, MOTOS, SCOOTERS

[A long, shallow advertisement in black on cream, framed by a rule, with no shading beyond a soft gray shadow on the headlines. At the far left a line drawing shows a pennant staff topped by a small elephant mascot with a ball on its back, the long rod bending at its foot into a clamp. The first column is set in bold extended sans-serif capitals, “FÉTICHES” between dashes, with the smaller lines in a light condensed face. In the middle the trademark shows a nude figure in outline striding with outstretched arms, flanked by two arrows lettered “Marque” and “Deposée” in small script; the figure’s trailing leg forms the base of the “L” of “LARPENTEUR,” set in bold sans-serif capitals, and the Paris address and telephone line run beneath over a rule. The third column repeats the style of the first. At the far right a line drawing shows a handlebar muff, a curved cover with a gathered cuff, with a tiny “T”-shaped mark beneath it that is too small to identify as a signature. A line in tall condensed capitals runs the full width across the foot.]