Larpenteur May 1952 Advertisement — Larpenteur advertising pennants and musettes, toe clips, straps, leather carriers and racing grips for bicycle and motorcycle

— Page 1 —
LARPENTEUR
Marque
Deposee

25, RUE SINGER. AUT. 63 94
PARIS . (16e)

FANIONS & MUSETTES publicitaires, satinette, à la marque et au blason. Photogravure à la demande.
COURROIES, CALE-PIEDS et porte-bagages cuir chromé et couleurs.
DESSUS SELLES & COUVRE-SELLES Moto, Vélomoteur et Cyclomoteur.
RACCORDS – TUBULURES avec et sans embouts transparents, qualité spéciale, essence.
POIGNÉES GUIDON course, caoutchouc cellulaire.
PORTE-FANIONS, vélo et moto. FANION-RÉACTEUR modèle déposé.

[A ruled advertisement in black and white, very wide and short, in a thin black border. At the left two line drawings of a triangular pennant carry the name “LARPENTEUR” in capitals, one pennant overlapping a second flag or satchel shape that bears the same name slanted along its length; short hatched strokes suggest folds and each shape has small eyelets and a cord. At the center the name “LARPENTEUR” is set in large roman capitals with a tall initial L whose foot runs under the word, and above it a thin line drawing of a bare-limbed running man leans forward with arms flung wide, between two arrows lettered “Marque” at the left and “Deposee” at the right in small hand lettering. A double rule under the name leads to the address, set in condensed capitals within two upright bars with the town in spaced capitals below. At the right a block of seven ruled lines of italic and roman type lists the goods: the item names are in bold slanted capitals underlined by a rule and the descriptions follow in plain roman lowercase. No artist signature shows.]

[This advertisement shares page 60 of L’Officiel du cycle with advertisements for Maxi-Car, CLEM, J. Baron and Choillot, each held here as its own record, and others for Manufacture d’Armes & Cycles de Chatellerault, Paris-Moto, Lipton and Chromage Bessieres.]