L’Emboutissage Industriel 1953 Advertisement — The Cyclone Horn and Le Liberator Brakes

— Page 1 —
LE CYCLONE

Avertisseur deux sons
automatique
à sonnerie continue

— HARMONIEUX —
— PUISSANT —

LE LIBERATOR

FREINS acier chromé et en
acier inoxydable, à tasseaux, spécialement
conçus pour cyclomoteurs
GUIDONS DOUBLE-FREINS
modèles Anglais, Trial, Porteur

L’EMBOUTISSAGE INDUSTRIEL
Société Anonyme au Capital de 80.000.000 fr.
22, rue OLIVIER-DE-SERRES
VILLEURBANNE (Rhône) France – Tél. V. 95.00

[A ruled advertisement in black and white inside a single rule that is broken at the upper left by a square picture panel. The panel holds a line-engraved and hatched drawing of a two-tone horn, a dome-shaped bell with a small round second cup, clamped by a bracket beside a wheel fork, with spokes and the tire edge crossing behind it. At the upper right “LE CYCLONE” stands in heavy capitals above three italic lines and two lines of spaced bold capitals set between dashes. Below, “LE LIBERATOR” is in very heavy capitals at the right, followed by lines that mix heavy capitals, a light sans-serif, bold italic and a bold line listing handlebar models. The firm’s name is set in large condensed capitals near the foot, with a smaller line giving its form and capital, the street address and a last line with town, country and telephone number. No artist signature is visible.]

[This advertisement shares page 116 of L’Officiel du cycle with advertisements for Aimé Ledin, Pivo and Dunois, each held here as its own record.]