L’Emboutissage Industriel 1952 Advertisement — The Cyclone continuous two-tone bell, Liberator brakes and double-brake handlebars

— Page 1 —
LE CYCLONE

Avertisseur deux sons
automatique
à sonnerie continue

— HARMONIEUX —
— PUISSANT —

LE LIBERATOR

FREINS acier chromé et en
acier inoxydable, à tasseaux, spécialement
conçus pour cyclomoteurs

GUIDONS DOUBLE-FREINS
modèles Anglais, Trial, Porteur

L’EMBOUTISSAGE INDUSTRIEL
Société Anonyme au Capital de 52.500.000 fr.
22, rue OLIVIER-DE-SERRES
VILLEURBANNE (Rhône) France – Tél. V. 95.00

[A ruled advertisement in black and white, enclosed by a thin border whose top-left corner is taken up by a small square picture panel with its own border. The panel holds a line-engraved drawing of a round two-tone bicycle bell with a clamp and a cord, shown fixed to a fork leg, with fine hatched shading in the background. To the right of the panel “LE CYCLONE” is set in heavy spaced capitals, with the description in italic roman below it and the two claims “HARMONIEUX” and “PUISSANT” in bold capitals between dashes, the second set lower and farther right. Below, “LE LIBERATOR” in bold capitals leads the brake description, which is set in a mix of bold capitals and light, widely spaced lower-case lines in several sizes. “GUIDONS DOUBLE-FREINS” follows in heavy capitals with a small bold line of models beneath it. The maker’s name “L’EMBOUTISSAGE INDUSTRIEL” fills the width in large condensed capitals near the foot, with the company line, the street address and the town and telephone number set below it in smaller type. There is no artist signature and no agency mark.]

[This advertisement shares page 70 of L’Officiel du cycle with an advertisement for Reiduor, held here as its own record, and others for P. Jourlait and Tiro-Clas.]