L’Emboutissage Industriel June 1951 Advertisement — Le Tourbillon, the only practical and safe continuous-ring bell, with a handlebar lever and a fork drum drawn

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LE TOURBILLON

ROA

LE SEUL AVERTISSEUR
PRATIQUE ET SÛR …..
A SONNERIE CONTINUE.
AVEC UNE JOLIE MANETTE
AU GUIDON.

Exigez bien la marque
LE TOURBILLON
sur la cloche

En vente :
CHEZ TOUS
LES COMMISSIONNAIRES
MEMBRES DU GROUPEMENT
ÉCONOMIQUE.

“L’EMBOUTISSAGE INDUSTRIEL”
Victor SIMON – 22, rue Olivier-de-Serres. VILLEURBANNE (Rhône)

[On the bell face in the drawing: LE TOURBILLON — BREVETÉ S.G.D.G. — ROA]

[A ruled advertisement panel in black and white, taller than wide, inside a single heavy black frame. Across the upper part “LE TOURBILLON” is set in large outlined roman capitals with a dark fill. Above it a line drawing in fine pen strokes shows a section of handlebar with a domed control fixed to it by a clamp and a small round knob on a short arm, with a cable running down from it. Below the headline at the left an oval black badge holds a white interlaced monogram of the letters R, a circled T and A. The main text block stands at the left in heavy sans-serif capitals, with “Exigez bien la marque” and “sur la cloche” in a brush script and “LE TOURBILLON” in a heavy block face between them. A line drawing at the right shows a fork crown and a fork blade with a cable running down to a flat round drum fixed beside the wheel rim and brake arm; the drum is shaded with fine hatching and stippling and carries on its face an arched title, the words “BREVETÉ S.G.D.G.” and the same monogram. Thin pointer lines run from the text toward the drawing. The firm’s name and address run along the foot in one line of mixed type, with the slogan in quotation marks above it. A tiny mark of unclear letters shows on the top of the handlebar fitting. No artist signature is visible.]

[This advertisement shares page 24 of L’Officiel du cycle with an advertisement for Luxor, held here as its own record, and others for Motocyclettes New-Map, Claverie-Sport, Lamboley, Grain and La Nautique Sportive.]