JB 1950 Advertisement — All the Rubber for the Bicycle: the JB Stop Brake Block

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CAPUCHON
DE DYNAMO

JB

le nouveau !
PATIN
DE FREIN
JB
Stop !

BOUCHON
DE GUIDON

JB

TOUT LE CAOUTCHOUC POUR LE VÉLO
BOUCHONS DE GUIDONS_SANDOW ETC..

[Design: the upper part is a solid black panel with the lettering in white. At the left, a ribbed rubber dynamo cap with “JB” in a script monogram on its top bursts out of a white star-shaped flash, shown fitted over the end of a hatched dynamo body; “CAPUCHON DE DYNAMO” is lettered above and a large slab-serif “JB” below. At the top center is a drawing of a rubber brake block with wavy ribbed faces, and beneath it “le nouveau !” in a brush script over a white rule, “PATIN DE FREIN” in sans-serif capitals, a slab-serif “JB” and “Stop !” in a brush script. At the right is a handlebar end plug drawn in white line, its knurled cap lettered around the rim “SPÉCIALITÉS” and “JB. DÉPOSÉ” with a central screw, the threaded stem below; “BOUCHON DE GUIDON” above and a slab-serif “JB” below. The two closing lines are in black capitals on a light band across the bottom, inside a ruled frame. No signature or agency mark found.]

[This advertisement shares page 37 of L’Officiel du cycle with an advertisement for T.A., held here as its own record, and others for Lefèvre’s F.L. lining tool and Velox repair dissolution, below the end of a page of the trade-union congress report.]