JB May 1952 Advertisement — JB rubber goods for the bicycle: dynamo cap, handlebar plug, the new JB Stop brake block and Sandow handlebar plugs

— Page 1 —
CAPUCHON
DE DYNAMO

BOUCHON
DE GUIDON

le nouveau!
PATIN
DE FREIN
JB
Stop!

JB

JB

TOUT LE CAOUTCHOUC POUR LE VÉLO
BOUCHONS DE GUIDONS-SANDOW ETC..

[A ruled advertisement in white lettering and drawings reversed out of a solid dark ground, with a ruled white panel across the foot. Two headings in spaced capitals stand in the upper corners: “CAPUCHON DE DYNAMO” at the left and “BOUCHON DE GUIDON” at the right. At the lower left a ribbed round cap is drawn in line engraving, its top bearing a looped JB monogram, set against a white starburst with a fan of hatched stripes trailing below it; the large letters “JB” stand beneath. At the center a brake block is drawn in line engraving as a wedge-shaped rubber bar with wavy parallel grooves across its face. Below it the words “le nouveau!” are set in slanted script over a short rule, then “PATIN DE FREIN” in heavy sans-serif capitals, then “JB” in large slab-serif letters, then “Stop!” in slanted script with an exclamation mark. At the right a cylindrical handlebar plug is drawn in line engraving with a knurled rim, a slotted top bearing the lettering “SPECIALITES JB. DEPOSÉ” in an arc, and a short threaded stem; the large letters “JB” stand beneath it. The foot panel holds the two lines of the slogan in dark capitals. No street address, telephone number or signature is shown.]

[This advertisement shares page 68 of L’Officiel du cycle with advertisements for IEP, Christophe, Maphal and La Perle, each held here as its own record, and others for M.C.B., Comptoir de Petits Fabricants, Station-Service 83, R. Desreumaux, 122 rue Marcadet, Cuir S.I.C. and C.M.D.C..]