JB 1953 Advertisement — The J.B Stop brake shoe and dynamo cap, all rubber for the bicycle, with cartoon cyclists

— Page 1 —
LE NOUVEAU
PATIN
DE FREIN
JB STOP !

JE BLOQUE

JB

CAPUCHON
DE
DYNAMO

JB

TOUT LE CAOUTCHOUC POUR LE VÉLO
BOUCHONS DE GUIDONS – SANDOW ETC..

VENTE EN GROS : Ets J. B., 15, rue Réaumur – PARIS

[A ruled advertisement in black and white inside a single border. A large black panel holds two cartoon scenes drawn in line with solid fills and white starburst shapes. At the left a smiling policeman in a peaked cap raises a truncheon in one hand and stands on a long brake block, which is drawn with a row of vertical ribs, the words “JE BLOQUE” lettered along its ribbed face and a “JB” monogram on its end. Beside him a smiling young cyclist in checked knickerbockers pedals hard on a bicycle with a small front carrier, with speed lines trailing behind, leaning toward the block. Above them “LE NOUVEAU” is in slanted capitals, “PATIN DE FREIN” in heavy capitals, and “JB STOP !” in large heavy lettering, the “JB” in a joined monogram. At the right a white spiky starburst frames a drawing of a ribbed dynamo cap with a “JB” monogram on its top, shown with a knurled stem below, and “CAPUCHON DE DYNAMO” is set under it in heavy capitals. At the foot, to the right of the panel, a very large heavy “JB” monogram with a plain bar across its top is lettered in black. Below the panel the slogan and the product line are in bold slanted capitals above a thin rule, and the wholesale address line is in smaller capitals beneath it. No signature or agency mark is visible.]

[This advertisement shares page 191 of L’Officiel du cycle with an advertisement for Velox, held here as its own record, and one for L. Simard & Fils.]