Hirondelle 1950 Advertisement — Precision Bicycles and Vélomoteurs, the Marque of Connoisseurs

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MANUFRANCE
HIRONDELLE
SAINT ETIENNE

BICYCLETTES ET VÉLOMOTEURS
DE PRÉCISION
“HIRONDELLE”
fabriqués par
MANUFRANCE

La marque
des véritables connaisseurs

Pour la vente en gros, s’adresser à
MANUMODÈLE, Cours Fauriel, St-ÉTIENNE (Loire)

Les vélomoteurs sont livrés à lettre lue

[A ruled advertisement in black and white inside a thin outer frame. A line drawing of a head badge rises from the top edge of an inner rounded panel with a heavy drop shadow at its right and bottom: a shield crowned by a crenellated tower, “MANUFRANCE” on a scroll across its top, a swallow in flight on a striped ground, “HIRONDELLE” lettered diagonally across the stripes and “SAINT ETIENNE” on a band at its foot. Beneath it the text is centered in condensed bold sans-serif capitals for “BICYCLETTES ET VÉLOMOTEURS”, lighter roman capitals for “DE PRÉCISION”, very large heavy condensed capitals in quotation marks for “HIRONDELLE” and spaced light capitals for “MANUFRANCE”, with the slogan “La marque des véritables connaisseurs” in large italic. A short rule divides off the wholesale line, which names Manumodèle, Cours Fauriel, Saint-Étienne (Loire) in bold, and a closing line in small italic. No signature or agency mark appears. Faint text from the reverse of the leaf shows through the background.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Mulin, Lory and FAC, each held here as its own record.]