Gourgaud May 1954 Advertisement — Lightrace and Lelege headsets and bottom-bracket sets, supplier to the foremost French constructors, in French, English and Spanish

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JEUX DE DIRECTION
DE PÉDALIER

MARQUES : « LIGHTRACE » — « LELEGE »

STEERING-HEAD and BOTTOM
BRACKET ASSEMBLIES
Marks : LIGHTRACE, LELEGE
JUEGOS DE DIRECCION
DE PEDALIER
Marcas : LIGHTRACE, LELEGE

GOURGAUD & Cie

Maison fondée en
Firm established in
Casa fundana en
1920

Fournisseur des principaux constructeurs français
Supplier to the foremost French constructors
Proveedor de los principales constructores franceses

38, rue Pierre-Sémard — SAINT-ÉTIENNE (Loire)
Tél. : 36-94

Vente exclusive aux grossistes et constructeurs
Only constructors and
wholesalers supplied
Venta excusiva a
mayoristas y constructores

[A ruled advertisement in black and white inside a single heavy rectangular frame, set in three languages. Across the top a row of five line-and-halftone drawings of headset and bottom-bracket cup parts, ring-shaped nuts and cups with threaded or knurled edges, one ring carrying the lettering “LIGHTRACE”; a sixth cup sits to the right of the heading. The heading “JEUX” stands in very large heavy sans-serif capitals, with “DE DIRECTION” and “DE PÉDALIER” in two lines of condensed capitals beside it. Below, between two thin rules, the brand line “MARQUES” with “LIGHTRACE” and “LELEGE” in italic roman capitals inside guillemets. Under it the English and Spanish descriptions sit in two columns divided by a thin vertical rule, in spaced sans-serif capitals with the marks in italic. The firm name “GOURGAUD & Cie” fills the width in very large bold sans-serif capitals with a small raised “ie”. Beneath it the foundation line is set in three languages in small type beside the large figures “1920”. The three-language supplier line is in bold italic, then the address and telephone in condensed sans-serif capitals and lowercase. A last line of bold italic text in three languages, split by a thin vertical rule, ends the text. At the foot a row of three drawings shows a lock ring, a threaded cup, a bottom-bracket axle and a second cup drawn in halftone. No artist signature is visible.]

[This advertisement shares page 92 of L’Officiel du cycle with advertisements for André Bertin and LAM, each held here as its own record, and one for Station-Service Amac.]