Gourgaud June 1951 Advertisement — Lightrace and Lelegé Headsets and Bottom-Bracket Sets

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LIGHTRACE

Maison fondée
en 1920

Fournisseur
des principaux
constructeurs
français

JEUX DE DIRECTION
DE PÉDALIER

Marques : ” LIGHTRACE ” — ” LELÉGÉ ”

GOURGAUD & Cie Tél. 36-94
38, rue Pierre-Sémard, St-ÉTIENNE

Vente exclusive aux Grossistes et Constructeurs

[A wide ruled advertisement in black and white, a panel inside a heavy border, crowded with engraved parts. Across the top six headset components are drawn in fine line engraving with shading: a hexagonal locknut, a toothed ring lettered “LIGHTRACE”, a large toothed ring with an inner thread, two cup-shaped races and a tall bearing cup. At the left a small box with a thin double-weight rule holds two italic blocks about the firm’s age and customers, separated by rows of black dots. Beside it the heading “JEUX” is set in very large heavy condensed capitals next to two lines of spaced capitals, over a ruled band giving the two brand names in quotation marks. The firm name in large condensed capitals with a raised abbreviation, a short telephone line and the street address follow. Along the foot a bottom-bracket set is drawn: a lock ring and a threaded cup at the left, a bracket axle with two collars in the center and a second threaded cup at the right, with an italic trade line between. No artist signature or monogram is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Uldry, Montcoudiol, Sonnclair, Super-Rapid, Soupl and Cobra, each held here as its own record, and others for the A.L.C. cable lock, Oryap trailer wheels, the Sanor electric horn and La Maison de la Moto motorcycle supplies.]