Gourgaud June 1951 Advertisement — Headsets and bottom-bracket sets under the marques Lightrace and Lelégé, from a house founded in 1920, with the parts photographed

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JEUX DE DIRECTION
DE PÉDALIER

Marques : “LIGHTRACE” — “LELÉGÉ”

GOURGAUD & Cie
Tél. 36-94
38, rue Pierre-Sémard, St-ÉTIENNE

Maison fondée
en 1920

Fournisseur
des principaux
constructeurs
français

Vente exclusive aux Grossistes et Constructeurs

[A ruled advertisement in black and white, framed by a heavy black border. Across the top five headset parts are drawn in halftone from photographs: a hexagonal locknut, a thin toothed ring lettered “LIGHTRACE”, a large knurled cup with an inner thread, a flared cup and a tall cup with a rounded lower body, with a sixth flared cup placed lower at the right. “JEUX” stands in very heavy condensed capitals with “DE DIRECTION” and “DE PÉDALIER” in lighter capitals beside it. A thin double rule below carries the two marque names in bold italic capitals between quotation marks. The firm’s name stands in heavy condensed capitals with a raised “ie”, its telephone number underlined at the right and its address in spaced roman type beneath. At the left a small ruled box holds two spaced italic notices separated by rows of dots. Along the bottom, bottom-bracket parts are drawn in halftone: a lockring and a threaded cup at the left, a spindle with two shoulders in the center and a second threaded cup at the right. A line of italic type under the spindle closes the panel. No signature is visible.]

[This advertisement shares page 30 of L’Officiel du cycle with advertisements for Marvel, PWB, CAMCL, Sonnclair, Durifort and Montcoudiol, each held here as its own record, and one for C.P.D.M..]