Gourgaud June 1950 Advertisement — Lightrace and Lelegé Headsets and Bottom-Bracket Sets

— Page 1 —
JEUX DE DIRECTION
DE PÉDALIER

— MARQUES —
” LIGHTRACE ”
” LELEGÉ ”

GOURGAUD & Cie
38, rue Pierre-Sémard
St-ÉTIENNE
– Tél. 36-94 –

Maison fondée en 1920
Fournisseur des principaux
constructeurs français

[A ruled advertisement in black and white, text only, inside a single rule. “JEUX” stands at the upper left in very large condensed sans-serif capitals, with “DE DIRECTION” and “DE PÉDALIER” stacked beside it in smaller condensed capitals. “— MARQUES —” in light spaced capitals introduces the two brand names “LIGHTRACE” and “LELEGÉ”, each set in outlined open roman capitals between quotation marks, with a double rule below them. “GOURGAUD & Cie” follows in heavy condensed capitals, then the Saint-Étienne address and telephone number in a light sans-serif, a short rule and three closing lines in a wide old-style roman. There is no drawing and no signature.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Marcel Guillen, Packson, Pédawlastic, Perry, Cyclometer, Éclair, Durex, Mephisto and A.C.O., each held here as its own record, and others for Le Briochin soft soap, clutch parts from the Consortium des Pièces Standard, Ondulex piston rings, Sodalium regrinding and welding, Deleau parts for Donnet and Simca cars, Morinière repair parts, L’Autocatalogue of motorcycle tuning data, Ramaget leather bags for motorcycles and Genay used radiators and grilles.]