Gourgaud May 1952 Advertisement — Lightrace and Lelégé headsets and bottom-bracket sets from a house founded in 1920, for wholesalers and builders

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LIGHTRACE

Maison fondée
en 1920

Fournisseur
des principaux
constructeurs
français

JEUX DE DIRECTION
DE PÉDALIER

Marques : ” LIGHTRACE ” — ” LELÉGÉ ”

GOURGAUD & Cie
Tél. 36-94

38, rue Pierre-Sémard, St-ÉTIENNE

Vente exclusive aux Grossistes et Constructeurs

[A ruled advertisement in black and white, framed by a heavy rule. A row of five drawn headset parts runs across the top, among them a hexagonal locknut, a thin toothed ring bearing the word LIGHTRACE on its rim, a large threaded cup with a serrated edge, a flared cup and a tall stepped cup, with a sixth cup below at the right. They are drawn as shaded engravings with fine hatching. At the left a ruled box in bold sans-serif type, with rows of round bullets, states the founding year and the firm’s customers. Beside it, “JEUX” stands in very large heavy condensed capitals, with “DE DIRECTION” and “DE PÉDALIER” in smaller condensed capitals to its right. A ruled band beneath gives the brand names in bold slanted capitals between quotation marks. The firm’s name sits below in large condensed capitals with a raised “ie”, with the telephone number underlined at the right and the street address beneath in bold sans-serif type. Along the foot a bottom-bracket set is drawn in the same engraved manner, with a lock ring and a threaded cup at the left, a spindle with two collars in the center and a second threaded cup at the right, and a line of bold italic type beneath. No signature or artist’s mark appears, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 56 of L’Officiel du cycle with advertisements for Marvel, Prym, Mistral and Guttacoll, each held here as its own record, and others for Driot, Selles Reydel and Gallet.]