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Ebykr celebrates classic and vintage lightweight bicycles through provocative imagery and opinion. Ride along with us.
About Ebykr
Ebykr celebrates classic and vintage lightweight bicycles through provocative imagery and opinion. Ride along with us.
Source: L'Officiel du cycle, du motocycle et du camping, N° 37, 3 November 1951, page 16; scan of the issue from Cycle Memory (Mémoire du Cycle), Collection privée F.
| Marque | L'Emboutissage Industriel |
|---|---|
| Type | Advertisement |
| Year | 1951 |
| Publisher | L'Emboutissage Industriel |
| Country | France |
| Language | French |
| Pages | 1 |
| Source | L'Officiel du cycle, du motocycle et du camping, N° 37, 3 November 1951, page 16; scan of the issue from Cycle Memory (Mémoire du Cycle), Collection privée F. |
| Credit | Ebykr archive |
| Identifier | Permalink https://cyclememory.org/fr/search-coll-list.php?collectionID=325&docID=B-1-0000001003 |
| Transcription | Transcribed by eye |
Pour le tourisme... Pour le sport... Pour la course... LES FREINS “ ROTA ” en Acier Inoxydable Plus Résistant que l’Acier Aussi Léger et plus Inaltérable que les Alliages d’Aluminium L’EMBOUTISSAGE INDUSTRIEL VICTOR SIMON 22, rue OLIVIER-DE-SERRES, 22 VILLEURBANNE (Rhône)
— Page 1 —
Pour le tourisme…
Pour le sport…
Pour la course…
LES FREINS “ ROTA ”
en Acier Inoxydable
Plus Résistant que l’Acier Aussi Léger et plus Inaltérable que les Alliages d’Aluminium
L’EMBOUTISSAGE INDUSTRIEL
VICTOR SIMON
22, rue OLIVIER-DE-SERRES, 22
VILLEURBANNE (Rhône)
[Two shaded drawings of stainless-steel bicycle brakes mounted on the fork crown and fork blades of a bicycle: at the top left a side-pull caliper brake with its cable and adjuster, and at the lower right a center-pull style brake whose two shoe-carrying arms hang from a straddle cable run over a pulley on the crown. Between the text and the firm’s name sits the oval Rota trademark, the letters R and A flanking an O crossed by a T, shown white on black.]
[This advertisement shares page 16 of L’Officiel du cycle with an advertisement for the Bottin du Cycle et de la Moto trade directory, and the magazine’s own notice for its printed business forms.]
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