Dilecta 1955 Advertisement — Touring, Cyclotouring and Racing Cycles and Cyclomoteurs

— Page 1 —
★ CYCLES
— Tourisme
— Cyclotourisme
— Course

Dilecta

★ CYCLOMOTEURS

Moteur ” VAP-DT ” 49 cc., 1 et 2 vitesses.
Moteur ” JUNIOR ” 49 cc.
Vélomoteurs, motoscooter. moteur “COMET” 98 cc.

” Toutes les côtes sans pédaler ”

Anciens Ets CHICHERY – LE BLANC (Indre)
Agence : 32, Avenue de la Grande-Armée, PARIS

[A full-page advertisement in black on cream, with no drawing, framed by thin side rules between heavy bars at head and foot. At the upper left a small star precedes “CYCLES” in bold condensed capitals inside a box ruled on two sides, over a list of three kinds of bicycle in a light sans-serif, each led by a dash. The marque name “Dilecta” fills the middle of the page in very large hand-drawn script climbing steeply from lower left to upper right, its tall looped capital D at the left and a long straight underscore running from the D up beneath the closing “a.” At the lower right a second star and a box hold “CYCLOMOTEURS” in bold condensed capitals. The engine lines follow in the light sans-serif and bold condensed type, then the slogan in bold italic between quotation marks. The maker and Paris agency close the panel in condensed sans-serif with the name “CHICHERY” in bold. No signature or agency mark appears.]

[This advertisement shares page 60 of L’Officiel du cycle with advertisements for Chazal-Rouchouse and Indéca, each held here as its own record, and one for Sova wrenches.]