Dilecta 1953 Advertisement — Touring, cyclotouring and racing cycles, with VAP-DT and Poulain cyclomoteurs

— Page 1 —
★ CYCLES

— Tourisme
— Cyclotourisme
— Course

Dilecta

★ CYCLOMOTEURS

Moteur ” VAP-DT ” 49 cc.
Moteur ” POULAIN ” 2 vitesses, 49 cc.
Moteur ” JUNIOR ” 49 cc.

” Toutes les côtes sans pédaler ”

Anciens Éts A. CHICHERY – LE BLANC (Indre)
Agence : 32, Avenue de la Grande-Armée. PARIS

HALL du CYCLE – Stand 279.

[A ruled advertisement in black and white, set between a heavy horizontal bar at the top and another at the foot, with a thin vertical rule at the right. At the upper left a small star stands beside the word “CYCLES” in bold sans-serif capitals inside a ruled box, with three lines of light sans-serif type below it, each opening with a dash. Across the middle of the panel the brand name “Dilecta” is drawn as a large script logotype in heavy brush-style letters that climb from the lower left to the upper right, with a long underline stroke that runs below the whole word and rises with it. At the lower right a second star stands beside the word “CYCLOMOTEURS” in bold capitals inside a ruled box, followed by three lines of light sans-serif type for the engines and a bold italic line in quotation marks. The firm’s name and the Paris agency address close the panel in two lines of bold sans-serif type. Outside the lower bar, a line gives the stand at the Hall du Cycle. No illustration other than the lettering appears, and no signature is visible.]

[This advertisement shares page 56 of L’Officiel du cycle with advertisements for Jacquemard and Delangle, each held here as its own record.]