Dilecta May 1954 Advertisement — Touring, cyclotouring and racing cycles and cyclomoteurs with VAP-DT, Poulain and Junior engines, in type only

— Page 1 —
* CYCLES
— Tourisme
— Cyclotourisme
— Course

Dilecta

* CYCLOMOTEURS
Moteur « VAP-DT » 49 cc., 1 et 2 vitesses.
Moteur « POULAIN » 2 vitesses, 85 cc.
Moteur « JUNIOR » 49 cc.

« Toutes les côtes sans pédaler »

Anciens Éts A. CHICHERY – LE BLANC (Indre)
Agence : 32, Avenue de la Grande-Armée, PARIS

[A text-only ruled advertisement in black and white, closed above and below by heavy horizontal bars with thin side rules. At the upper left a star and the word “CYCLES” in bold condensed capitals inside a small box, followed by three dashed lines of light sans-serif text. The name “Dilecta” is drawn as a very large bold brush script that rises diagonally from the lower left to the upper right over a heavy underline stroke, with a large looped initial. Below it, at the right, a star and the word “CYCLOMOTEURS” in a box introduce three lines of light sans-serif text on engines, then a bold italic slogan in quotation marks. The firm name and Paris agency address close the panel in bold condensed type. There are no drawings and no artist signature.]

[This advertisement shares page 104 of L’Officiel du cycle with advertisements for Sonnclair and L’Emboutissage Industriel, each held here as its own record, and one for Pierre Faramaz.]