De Rosa c.1984 Catalog — C Record, Professional and Six-Day Track, with the Made-to-Measure Order Cards

— Cover —
DE ROSA®

[The down tube of a blue frame runs diagonally up the page, DE ROSA lettered along it in yellow with a heart for the O, the two chrome shift levers on their boss at the top and the front tubular crossing at the right. At the upper left, the heart mark over its yellow, orange and red bands.]

— Page 2 —
Ugo De Rosa ha iniziato negli anni ’50.
Oggi insieme a Cristiano, Doriano e Danilo, i suoi tre figli, continua nel rispetto della tradizione e di un perfezionismo tecnologico sempre più proiettato nel futuro, creando biciclette, curate nei minimi dettagli e assemblate con i più qualificati accessori.
Innumerevoli i campioni che hanno legato il loro nome e la loro carriera alle “De Rosa”. Tra questi, non dimentichiamocelo, anche Eddy Merckx.

Ugo De Rosa went into business during the ’50s. He was eventually joined by his three sons, Christian, Dorian and Danilo, who are helping him to carry on the tradition he established of technological perfection with an eye to the future. This means creating bicycles which are virtually flawless down to the tiniest detail, assembling them with the most highly qualified accessories on the market.
Countless champions have endorsed and built their careers on the De Rosa bicycle, among whom is the unforgettable Eddy Merckx.

[A black-and-white photograph in the stockroom: Ugo De Rosa, at the right, and three younger men in work coats stand behind a white De Rosa bicycle on a stand, with wheels hung on the wall behind them and a German shepherd lying in the foreground.]

— Page 3 —
Fase di lavorazione dei telai
Production stage – frames

[Two black-and-white photographs of the frame shop. Above, Ugo De Rosa directs a young brazer in dark goggles working on a frame held in a jig, a Coca-Cola can standing on the jig’s base. Below, one man brazes a tube held in a fixture at the right while Ugo looks on, hands behind his back, and a third works at a fixture at the left. The work coats carry DE ROSA badges.]

— Page 4 —
[A road bicycle in full side view on a gray studio ground, shown ahead of the C Record card: a blue frame with a chrome fork and chrome rear stays, DE ROSA lettered on the down tube, seat tube and top tube with white and gold chevrons, a black De Rosa stem, white bar tape with an Almarc label, tan brake hoods, a white saddle, a Campagnolo drivetrain and gum-wall tubulars.]

— Page 5 —
1) Ciclo C Record;
2) Costruito con tubi “Columbus SLX”;
3) Congiunzioni, scatola movimento, testa forcella della “Microfusione italiana”;
4) Gruppo Campagnolo “C-Record”;
5) Manubrio “Cinelli o 3TTT Kit pelle”;
6) Selle “Superturbo” – “Turbo”;
7) Cerchi “Ambrosio Metamorphosis”;
8) Tubolari “Vittoria o Clemant”;
9) Catena “Regina CX-S”;
10) Ruota libera “Regina CX-S o Campagnolo”.

1) C Record Bike;
2) Built with “Columbus Tubes SLX”;
3) Shell, Crown Fork, and lungs made by “Microfusione Italiana”;
4) Campagnolo group C Record;
5) Cinelli or 3TTT handle – bar and engraved Stem in leather;
6) Saddle “Superturbo” – “Turbo”;
7) Ambrosio “Metamorphosis” Rims;
8) Clemant Vittoria Tyres;
9) Regina CX-S chain;
10) Campagnolo or Regina Freewheel CX-S.

DE ROSA®
20095 CUSANO MILANINO (MI) Italy
Piazza 25 Aprile, 19 – Telefono (02) 61.94.666
Laboratorio: Via Toniolo, 3 Paderno Dugnano
(Palazzolo Milanese) Tel. 91.83.103

Colore/Colour
Cromatura/Chromed sections
Sella/Saddle
Cerchi/Rims
Manubrio/Handle-bar
Catena/Chain
Moltipliche/Chain Ring
Pignoni/Freewheel
Tubolari/Tyres

Questa scheda accompagnerà la vostra bicicletta in ogni fase della sua realizzazione, consentendo di garantire una perfetta esecuzione su misura.
Mentre la tecnica di De Rosa assicurerà una finitura ed una “personalizzazione” che ne faranno veramente la “vostra bicicletta”.

This card will accompany your bicycle throughout each and every stage of its production, thus providing a guarantee of the perfection of its custom-made execution…
While De Rosa know-how will assure you of matchless workmanship, “personalizing” the product at the same time in such a way as to make “Your Bicycle” truly yours.

[The made-to-measure order card: a dimensioned outline drawing of a frame and fork with blank measurement lines for each tube and angle, small drawings of a stem and a crank arm to be dimensioned, and ruled blanks at the right for the customer’s choices.]

— Page 6 —
[A second road bicycle in full side view on a gray studio ground, shown ahead of the Professional card: a deep blue frame with DE ROSA in yellow on the down tube, seat tube and chainstay, the heart mark’s yellow, orange and red bands on the top tube and at the down tube and seat tube, a chrome fork, a silver De Rosa stem, white bar tape with tan hoods, a black saddle and a Campagnolo drivetrain.]

— Page 7 —
Ciclo professional
Costruito con tubazioni “Columbus”
Gruppo Super Record 4000/F Campagnolo
Pantografato
Manubrio Cinelli o 3TTT,
Selle Turbo
Cerchi Ambrosio “Metamorphosis”
Tubolari Vittoria
Catena Regina
Ruota libera Regina o Campagnolo

Professional Bike
built with Columbus Tubes,
Engraved Super Record 4000/F
Campagnolo group
Cinelli or 3TTT handle-bar and engraved
Stem
Turbo Saddle
Ambrosio “Metamorphosis” Rims
Vittoria Tyres
Regina chain
Campagnolo or Regina Freewheel
Shell, Crown Fork, and lugs made by
“Microfusione Italiana”

DE ROSA®
20095 CUSANO MILANINO (MI) Italy
Piazza 25 Aprile, 19 – Telefono (02) 61.94.666
Laboratorio: Via Toniolo, 3 Paderno Dugnano
(Palazzolo Milanese) Tel. 91.83.103

[The order card again: the same frame drawing, the same nine ruled blanks from Colore/Colour to Tubolari/Tyres and the same two-language footer as on page 5.]

— Page 8 —
[A white track bicycle in full side view on a blue ground, shown ahead of the six-day card: a single fixed gear and no brakes, a chrome fork, DE ROSA on the down tube and seat tube with blue, gray and gold chevrons, a black saddle, an aluminum De Rosa stem and untaped track bars.]

— Page 9 —
Pista “Sei g.g.”
“6-day” cycle-track

DE ROSA®
20095 CUSANO MILANINO (MI) Italy
Piazza 25 Aprile, 19 – Telefono (02) 61.94.666
Laboratorio: Via Toniolo, 3 Paderno Dugnano
(Palazzolo Milanese) Tel. 91.83.103

Combi – Milano

[The order card once more, this time with no component list: the frame drawing, the nine ruled blanks and the two-language footer are as on page 5.]

— Page 10 —
art. 001
art. 002
art. 003
art. 004
art. 005
art. 006
art. 007

DE ROSA®
20095 CUSANO MILANINO (MI) Italy
Piazza 25 Aprile, 19 – Telefono (02) 61.94.666
Laboratorio: Via Toniolo, 3 Paderno Dugnano
(Palazzolo Milanese) Tel. 91.83.103

[The clothing, photographed against white and numbered: art. 001 a long-sleeved wool jersey in light and dark blue with a white DE ROSA chest band; art. 002 the same with short sleeves; art. 003 a heavy blue zip jacket embroidered with a heart enclosing a D; art. 004 a light blue knit polo with a dark collar and a DE ROSA patch; art. 005 black shorts; art. 006 a black sleeveless one-piece body; art. 007 long black tights lettered DE ROSA down the leg. The heart mark and its three bands sit at the upper left.]

— Page 11 —
art. 001 Maglia manica lunga lana 80/20
art. 002 Maglia manica corta lana 80/20
art. 003 Maglione pesante ricamato lana 80/20
art. 004 Maglia da riposo lana 80/20
art. 005 Calzoncini lycra professionale
art. 006 Body lycra professionale
art. 007 Calzamaglia lana 80/20
art. 008 Cappellino lana 80/20
art. 009 Cappellino cotone De Rosa
art. 010 Cappellino cotone squadra (giallo)
art. 011 Scarpe artigianali tripla suola
art. 012 Calzini lana o cotone
art. 013 Borse rifornimento
art. 014 Borse porta ciclo con doppie tasche interne
art. 015 fascia tergisudore
art. 016 Guanti pelle

art. 001 Long sleeves wool jersey
art. 002 Shirt sleeves wool jersey
art. 003 Wool jacket
art. 004 Relax wool jersey
art. 005 Lycra shorts
art. 006 Lycra body
art. 007 Wool long tights
art. 008 Winter (wool) cap
art. 009 De Rosa cotton cap
art. 010 Prof. team cotton cap
art. 011 De Rosa handmade shoes
art. 012 Cotton or wool socks
art. 013 Cotton bag
art. 014 Travel cycle bag
art. 015 Sweat-band
art. 016 Skin gloves

Combi – Milano

[The accessories, photographed against white: art. 008 a blue wool cap lettered DE ROSA; art. 009 a white cotton cap, CICLI DE ROSA, with the heart-and-D mark and a band of rainbow stripes; art. 010 the yellow team cap, DE ROSA over the Campagnolo script; art. 011 black handmade shoes beside a white sock bearing the heart, with an unnumbered bottle carrying the heart-and-D mark; art. 012 white socks; art. 013 a white musette, CICLI DE ROSA; art. 014 a blue travel bag lettered DE ROSA in yellow down both sides, with yellow straps; art. 015 a sweatband lettered DE ROSA; art. 016 white leather gloves.]

— Page 12 —
Scatola movimento, teste forcella e congiunzioni sono realizzate dalla Microfusione Italiana.

Shell, crown-fork and lugs made by “Microfusione Italiana”.

[Investment-cast lugs, a bottom bracket shell and a flat fork crown lettered DE ROSA, laid out on a blue ground over an older order card that is printed in Italian only. The card carries “Sig.” for the customer’s name, the DE ROSA® wordmark with the Cusano Milanino address, and blanks for Colore, Freni, Sella, Ruote, Manubrio, Cambio, Catena, Moltipliche, Pignoni, Pedivelle, Pedali and Tubolari.]

— Back cover —
[The heart mark over its yellow, orange and red bands at the lower right of an otherwise white page.]