De Rosa 1986 Catalog — A Heritage of Quality, the GITA North American Edition

— Cover —
DE ROSA
A HERITAGE OF QUALITY

[A light blue road bicycle across the page on a gray ground: DE ROSA in white on the down tube and seat tube, a silver De Rosa stem, black bar tape with an Almarc label, white hoods, a black saddle, a Campagnolo drivetrain and gum-wall tubulars. At the lower left, the heart mark over its banded diamond, lettered DE ROSA. Inset at the lower right, Ugo De Rosa in a blue work coat stands behind a bronze-colored De Rosa with a red saddle and red bar tape.]

— Page 2 —
THE PRIDE OF CRAFTSMEN

Every De Rosa bicycle is built as if it were for Eddy Merckx. The demand for these bicycles has increased continually as the word of their superior performance has spread. First, among the european professionals and then the general public. Today, De Rosa is recognized around the world as the ultimate racing machine. Inspite of this and because of it, Ugo De Rosa has not sacrificed his exacting standards. He built his first frame over 25 years ago and now with the official addition of his sons Danilo, Dorino, and Cristiano this family business has entered its second generation. Each De Rosa frame still goes through fourteen seperate brazing Jigs (all of Ugo De Rosa’s own design) to assure the correct angles and proper alignment. Thus, guaranteeing you the highest quality hand built frame available.

Photo by T. BROCKETT

[Three photographs. Above, Ugo De Rosa and a younger man, both in dark glasses and blue work coats, brazing a frame held in a jig. At the left, in black and white, Eddy Merckx in a Molteni jersey astride a bicycle, talking with Ugo. Below, Ugo with three younger men in work coats gathered round a frame clamped in a vise; this is the photograph credited to T. Brockett.]

— Page 3 —
DE ROSA
PROFESSIONAL SLX

FERRARI – RED
ORTENSIA
PINK
IRIS
TEAM BLUE
AZZURRO

For 1986, De Rosa frames feature all investment cast conjunctions, a classic flat fork crown and a new reinforced bridgeless bottom bracket shell. The front derailleur mount, fork crown, drop-outs and diammond chain stays are all finished in beautifully functional chrome. The frames are then given two coats of primer before receiving 3 generous coats of Colver® lacquer and a final clear coat.

[Four Professional SLX framesets in a row, in ortensia green, iris, pink and red, each with the heart mark on its head tube and the Columbus SLX decal on its seat tube; one fork fades from light blue to pink. Inset: the bridgeless bottom bracket shell of a blue frame. At the lower right, six paint chips named for the colors.]

— Page 4 —
DE ROSA
PROFESSIONAL SLX

DE ROSA
STATE OF THE ART
AUTHORIZED DEALER

NORTH AMERICAN AGENT
GITA
SPORTING GOODS, LTD.
8107-M ARROWRIDGE BLVD.
CHARLOTTE, N.C. 28210 U.S.A.

BULK RATE
U.S. POSTAGE
PAID
CHARLOTTE, NC
PERMIT NO. 3283

[A dark blue Professional SLX, complete, with yellow DE ROSA lettering, a yellow saddle, yellow bar tape with an Almarc label and tan hoods, and three inset details: the chrome chainstays of a purple frame, lettered DE ROSA, running back from the bottom bracket shell; a blue seat cluster with its Columbus decal and DE ROSA on the seat stay; and a green head tube with the heart mark above a chrome fork crown. The foot of the page is the yellow mailing panel.]