GITA 1997 Catalog Pages — De Rosa, Eddy Merckx and Pinarello

Three spreads, pages 32 to 37, of the American importer’s 1997 catalog: the De Rosa, Eddy Merckx and Pinarello frames with US prices.

— Page 1 —
DE ROSA

Throughout his nearly over forty years as a frame builder, Ugo DeRosa has kept a watchful eye on the latest developments in bicycles by carefully studying the new and making comparisons against the proven. DeRosa and his sons are artisans and technicians, so new ideas are always of interest and opportunities for improvement are constantly under review. Change, however, is never introduced for frivolous reasons. The final product must, after all, meet the standards of a very select group. Riding a DeRosa bicycle is quite unlike any other. Regardless of size or material, there are certain unmistakable characteristics that make a DeRosa a DeRosa.

Endurance
With the Endurance model, DeRosa introduces a frame made from a tubeset by Italy’s new manufacturer of premium tubes for bike frames: Dedaccai. Specially drawn for DeRosa, the Endurance micro-alloy Dedaccai tube set is butted and internally reinforced by ribs in the seat tube and down tube. The chainstay features a longer “Diamante” shaped section for increased rear triangle stiffness. DeRosa has modified his traditional geometry for greater stability in long descents, and to position the rider for strength over longer rides.
Sizes: 50-60 cm center to center
Color: Red/Blue
Frame/fork: $1420.00

ENDURANCE

TITANIO

Titanio
Until recently, steel has been the material of choice for Ugo DeRosa and his sons. They have analyzed many options over the years, but were never satisfied with their performance. That is why when DeRosa told us of his interest in Titanium several years ago, we could hardly wait to ride the results of his efforts. The waiting ended in the ’94 season. The DeRosa Titanio, like so many DeRosa’s before it, has already proven itself on the European pro circuit having been ridden extensively by the successful Gewiss/Balan team throughout the ’94 season. Constructed of 3/2.5 Titanium tubing, DeRosa chooses a bottom bracket shell and dropouts of 6/4 Titanium for extra strength. Since a bicycle’s fork plays such a crucial role in the ride and handling, DeRosa is unwilling to leave its design or construction to others. The new Titanio is supplied with a special unicrown fork of Columbus Genius. The fork is specifically designed to work with the dynamics of the frame to provide the proper handling and balance.
Sizes: 52-60 cm center to center in 1 cm increments
Color: Brushed Titanium with clear coat, chrome fork, black decals
Frame/fork: $3650.00

GIRO

Giro
In the 1995 season, the Giro introduced the oversized Neuron tube set from Columbus. Neuron features variable wall thicknesses arranged to reinforce the frame at critical points. This reinforcement is entirely internal and is produced by means of a special method for drawing the tubes. Joined in DeRosa’s proprietary geometry using his lightweight lug set and reinforced bottom bracket shell, Giro delivers the famous DeRosa ride and handling — performance proven in the race from which this bicycle takes its name.
Sizes: 50-64 cm center to center
Color: Candy apple metallic/Pearl
Frame/fork: $1195.00

PRIMATO EL/OS

SAN REMO

NEO PRO

DE ROSA

Primato EL/OS
The trouble with many of today’s light frames is that they give up the solid ride qualities of the best professional bicycles. DeRosa will not have it that way, so he specifies his own version of Columbus’s EL oversize tube set. Finding that this alone would not meet his standards, he developed a lug set that is significantly lighter than standard conjunctions. Chainstays are given his special Diamante shape for extra rear triangle stability. The resulting frame is light in weight, yet it retains the rock-steady handling so characteristic of DeRosa bikes. The geometry provides the saddle setback many riders prefer. Full braze-ons are provided. Chrome head lugs, dropouts and fork tips.
Sizes: 50-62 cm center to center
Colors: Ferrari Red
Frame/fork: $1400.00

San Remo
The introduction of a new DeRosa model is always cause for celebration, but the new San Remo is especially exciting. Now DeRosa quality and performance comes to a new class of bicycles. The San Remo is hand built from Columbus Brain oversize tubing. DeRosa’s famous geometry and special lightweight conjunctions insure that the San Remo rides the way a DeRosa should. Astute riders will recognize the extraordinary opportunity
this new model represents — the opportunity to own a DeRosa for the price of a bicycle.
Sizes: 50-64 cm center to center
Color: Ugo-Blue with yellow decals
Frame/fork: $935.00

Neo-Pro
For those who contend that no steel frame is as light and responsive as its titanium or non-ferrous counterpart, DeRosa offers the Neo-Pro. Here is “new” steel at its finest. Columbus Genius oversize tubes, drawn for DeRosa exclusively, are joined in DeRosa’s time-tested geometry using an ultra-light proprietary lug set and bottom bracket shell. DeRosa’s Genius unicrown fork is strong and light — in perfect harmony with the Neo Pro frame. Full braze-on fittings are supplied. Chrome dropouts and fork.
Sizes: 50-60 cm center to center in 1 cm increments
Color: Pearl White with black decals
Frame/fork: $1485.00

33

[Two-page spread of De Rosa models: Endurance, Titanio, Giro and Primato EL/OS frames and complete San Remo and Neo Pro bicycles, each with a description, sizes, colors and frame and fork price in US dollars. Two inset photographs show riders on a winding mountain road, and a small globe and bicycle emblem sits above the folio.]

— Page 2 —
EDDY MERCKX

First as a racer, and now as a manufacturer of professional frames, Eddy Merckx has had an opportunity to analyze the performance characteristics of virtually every type of bicycle frame. Before he will put his own name on a bicycle, he must be assured that it will survive under the most grueling professional race conditions. To win, he believes that the rider must be able to rely on a bike that is strong, dependable, and comfortable for long events. These are the conditions under which Eddy Merckx bicycles have performed and emerged victorious so many times. Fashions come and go, and through them all, the proof of an Eddy Merckx can be found by reviewing the results of the most demanding races in the world. Ride with The Legend, Eddy Merckx.

Titanium AX
When Eddy Merckx decided to build a moderately priced titanium model in 1995, it came as no surprise that the result was a fine bike! But Eddy Merckx is never satisfied, and so theTitanium AX has been substantially upgraded for 1997. Of course, it still features Eddy’s proven Century Geometry. It is constructed of 3/2.5 titanium tubes with 6/4 bottom bracket shell and engraved semi-vertical type dropouts. The seat tube and down tube are tapered and single butted for increased stiffness. In addition the seat tube is ovalized at the bottom bracket shell for greater resistance to flex. The chainstays and seatstays have been increased in diameter for extra rigidity in the rear triangle.
The surprise is that all these features come at the price of many “no-frills” titanium models. Why settle? Ride with a winner — Eddy Merckx!
Sizes: 48-62 cm center to center in even sizes
Color: Brushed with red/yellow decals
Frame/fork: $1225.00

EDDY MERCKX

TITANIUM EX PROFESSIONAL

Titanium EX Professional
After several years of testing various alternatives under all kinds of conditions, comes a titanium frame that is up to the rigors of the European professional peloton. The new Merckx Titanium EX is specially made to Eddy’s exacting specifications. The geometry is Eddy’s proprietary design yielding the rider position preferred by the master. It features a multi-shaped 3 Al/2.5V tube set that provides resistance to stresses in the bottom bracket area. The bottom bracket shell is made from 6 Al/4V titanium. Large diameter ovalized chainstays keep the rear triangle stiff. To facilitate wheel changes in racing conditions, and adjustability, horizontal road dropouts are specified. An integral seat binder is provided along with 2 sets of bottle bosses.
Sizes: 52-60 cm center to center in even sizes
Color: Brushed titanium
Frame/fork: $1720.00

TITANIUM AX

AXEL MERCKX
Photo: Beth Schneider

OV PRO

CORSA 0.1

Strada
Columbus Brain oversize tubing is the basis for this new Eddy Merckx. The Strada is joined with investment cast conjunctions in Eddy’s Century Geometry. The fastback seat cluster and sloping fork crown give a sleek look . The right chainstay and fork are chromed. The ride is everything you would expect from Eddy Merckx.
Sizes: 50-62 cm center to center
Color: Faema (Pearl white with red panels)
Frame/fork: $925.00

MX LEADER

EDDY AND AXEL MERCKX

STRADA

EDDY MERCKX

MX Leader
Columbus’s MAX tubing offers an ideal combination of strength, reliability, and ride quality for the most demanding pro riders. Eddy Merckx’s MAX MXL tubes are drawn to his own specifications and are oriented differently from many MAX frames.
To take best advantage of the multi-shaped characteristics of MAX, Eddy designed his own lug set, and a very special fork crown. These light-but-strong conjunctions help give the MX LEADER a unique character. Riders have stated this frame to be the best “all-around bike” they’ve ever ridden! Century Road Geometry. Internal top tube cable guides and full braze-ons. Chrome chainstays and fork tips.
Sizes: 50-63 cm center to center
Color: Motorola ’96, Charcoal w/fuschia accents
Frame/fork: $1720.00

OV Pro
The new OV Pro offers many unique and advanced characteristics. Made from oversize multi-shaped Columbus Neuron internally reinforced tubes, the OV Pro features fillet brazed head joints, a special seat cluster with internal seat binder bolt and an investment cast bottom bracket shell. Century Geometry positions the rider for optimum efficiency. The fork utilizes a new crown design combining light weight and rigidity. Standard braze-on attachments are supplemented by a set of cable guides for properly positioning Ergopower or STI gear cables.
Sizes: 50-62 cm center to center
Color: Red with white/yellow decals
Frame/fork: $1275.00

Corsa 0.1
Dedaccai 0.1 tubing is featured in the new Corsa model. The oversized multi-shaped tubes are oriented to produce a frame that is light but stiff, and jointed by an investment cast lug set. Eddy’s Century Geometry assures the rider an efficient position on the bike. The sloping fork crown gives the highly responsive ride associated with fine racing bikes. Brilliant graphics are augmented by a full chrome rear triangle and fork. Altogether this new frame represents a worthy successor to the classic Corsa of the past.
Sizes: 48-64 cm center to center
Color: 2002 (Yellow with red/anthracite graphics)
Frame/fork: $1000.00

35

[Two-page spread of Eddy Merckx models: Titanium EX Professional, OV Pro, MX Leader, Corsa 0.1 and Strada frames and a complete Titanium AX bicycle, each with a description, sizes, colors and frame and fork price in US dollars. Photographs show Eddy Merckx racing in a rainbow jersey, Axel Merckx in a Motorola time trial, and the two together; a small multicolored emblem sits above the folio.]

— Page 3 —
PINARELLO

For over 65 years, Giovanni Pinarello has been building bicycles in the beautiful walled village of Treviso, Italy. As a rider, and as a master frame builder, Pinarello came to the forefront through his dedication to innovation. Pinarello road frames established a reputation for such novel features as specially designed lugs, bottom brackets, and plug-in dropouts, among others. Pinarello frames have been ridden to victory in nearly every major racing event in Europe and the United States, including the Giro d’Italia and the Olympic Games. In the 1995 season, Miguel Indurain again rode his Pinarello to an unprecedented 5th consecutive Tour de France victory. Recently, as Giovanni’s son, Fausto Pinarello, became more actively involved in the family business, the pace of innovation has accelerated. Nowhere is this more evident than in the overhaul of the Pinarello lineup for the 1996 season. This new line shows the promise of the new generation of Italian frame builders, a group in which Fausto Pinarello figures prominently. Included are all-new bicycles for amateur racers and first-time riders as well as the traditional selection of not-so-traditional professional frames. Try the new generation Pinarello bikes and you’ll see why great riders, like Miguel Indurain and Bjarne Riis, win on great frames—Pinarello.

Photo: Beth Schneider

PARIS

Paris
For cutting edge performance, choose Pinarello’s new Paris frame and fork. The Pinarello designed 7003 “Vires” butted tube set uses special quad-axis teardrop shaped top tube and down tube to reduce deflection under load. Chain stays and seat stays are large diameter and shaped to produce a rigid rear triangle. Paris is precision TIG welded in Pinarello’s competition geometry. The Dedaccai 18MCDV6HT fork has a helically reinforced steering tube and tapered ovalized blades of large diameter joined with the exclusive Pinarello light weight fork crown. Light, stiff and fast: that’s Paris from Pinarello.
Sizes: 52 to 60 cm center to center
Color: Bright yellow w/multi color accents
Frame/fork: $1750.00

RADIUS

Radius
The TIG welded Radius makes its debut for 1997, featuring a specially shaped and reinforced Dedaccai 18MCDV6HT tube set formed exclusively for Pinarello. The reinforced top,seat and down tubes feature joints with large section, box-shaped ends. This configuration produces joints that help prevent frame flex. The exclusive lightweight Pinarello fork crown is joined to a helically reinforced steering tube and tapered oval fork blades. Competition geometry gives Radius the quick and lively performance that is a Pinarello hallmark.
Sizes: 52-60 cm center to center
Color: Blue Lapis/yellow with multi color accents
Frame/fork: $ 2000.00

VUELTA

Vuelta
It’s light, strong and fast! It offers all the innovative Pinarello design features a rider could desire. It’s Vuelta for ’97. The completely new Dedaccai tubeset was designed especially for use in this model. The top and down tube are oversized thin wall configuration for strength with light weight. The tubes are joined by a special light weight lug set with bridgeless bottom bracket shell. The brake bridge, special plug-in dropouts and fork crown are exclusive Pinarello designs. The Pinarello traditions of high performance and innovative design come together in Vuelta.
Sizes: 52-62 cm center to center
Color: Midnight blue with white decals
Frame/fork: $1250.00

CROSS

Cross
Not a “Hybrid” or “Crossover” bike, this is a Cyclocross frame. Made of a new Pinarello CrMo tube set custom manufactured to Pinarello’s specifications for strength and light weight. The Cross features cantilever brake bosses and top-mounted brake and gear cable guides. It’s the “fast” alternative to mountain bikes!
Sizes: 50-60 cm even sizes center to center
Color: Team Red with Dark Red and Yellow accents
Frame/fork: $700.00

ASOLO

MONVISO

STELVIO

PINARELLO

Asolo
The Asolo aluminum frame brings Pinarello ride and handling to a new class of bicycle. The Oria 7020 tube set is double butted and features elliptical cross sections at critical joints helping eliminate flex. Rear dropouts are of the semi vertical type. The fork is made of Dedaccai 18MCDV6 in a unicrown configuration for great handling and light weight. Competition geometry is a Pinarello tradition producing an exceptionally responsive bicycle.
Sizes: 48-58 center to center in 1 cm. increments
Color: Yellow with multi-color accents
Frame/fork: $1100.00

Monviso
Pinarello has specified a tube set of Dedaccai Kens for his Monviso. The tubes are brazed with Pinarello’s trademark conjunctions, such as his microfusion investment cast bridgeless bottom bracket shell, fork crown, cast brake bridge, and plug-in dropouts. The fork crown is Pinarello’s new lightweight casting that combines the best of standard and unicrown designs. The geometry is pure Pinarello Road Racing for the quick handling and sharp response the pros demand. Chrome fork crown, dropouts and right chainstay.
Sizes: 47-62 cm center to center
Color: Pinarello Red with white decals
Frame/fork: $975.00

Stelvio
The new Stelvio combines a Dedaccai Dolmen tube set custom designed by Pinarello with investment cast lugs, Pinarello dropouts, and innovative sloping fork crown. The famous ride is enhanced by the new tubeset, and the Stelvio is lighter in weight than the model it has replaced in the Pinarello line. Naturally, there is a complete set of braze-ons for the front derailleur, water bottles bosses, pump peg, and chain hanger. Chrome right chainstay and dropouts.
Sizes: 50-62 cm center to center
Color: Black metallic/silver lettering Red/diamond accents
Frame/fork: $725.00

PINARELLO
TREVISO

37

[Two-page spread of Pinarello models: Paris, Radius, Vuelta, Cross, Asolo, Monviso and Stelvio frames, each with a description, sizes, colors and frame and fork price in US dollars. Photographs show a rider in a yellow jersey on a Pinarello and a time trial rider in a circular inset; a Pinarello Treviso badge sits above the folio.]