Cholain 1955 Advertisement — The Wheel-Truing Frame with Movable Arms for Bicycle and Cyclomoteur Wheels

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APPAREIL A CENTRER

NOUVEAU MODÈLE

A BRAS MOBILES

permettant de prendre les largeurs

MINIMA VÉLO

Les largeurs MAXIMA CYCLO

JAUGE
A
BILLES A.C.

Modèle déposé

PERMET LE CALIBRAGE
RIGOUREUX

ÉCONOMISE
DIX FOIS SON PRIX

INDISPENSABLE
AUX AGENTS

135 maxi
105 mini
CHOLAIN Brevete S G D G

10 — 9 — 8,5 — 8 — 7,94 — 7,5 — 7 — 6,5 — 6,35 — 6,2
3 — 3,17 — 3,5 — 3,8 — 4 — 4,5 — 4,8 — 5 — 5,5 — 6

Acier inoxydable – Spéciale aux dimensions cycles et cyclomoteurs

CHOLAIN, 111, rue des Fauvelles, COURBEVOIE

[A ruled advertisement in black and white on a single panel, split into a drawing at the left and a column of type at the right, with a long gauge drawn across the foot. At the left a line drawing in fine thin strokes shows the wheel-truing frame in elevation: two tall upright bars stand on a flat base plate fixed by two wing nuts, a bent cross bracket with two threaded arms and a small knob sits across the middle, and the dotted outline of a spoked wheel hub hangs between the uprights with two dimension lines across the head marked “135 maxi” and “105 mini”. A caption beneath the base reads “CHOLAIN Brevete S G D G”. At the right the type is set in heavy condensed and extended sans-serif capitals of several sizes, with the name “APPAREIL A CENTRER” across the head, “NOUVEAU MODÈLE” inside a small ruled box, and “JAUGE A BILLES A.C.” in the largest letters; lighter lines are in roman lower case and one in italic. Along the foot a flat steel gauge plate is drawn in shaded hatching with a ring handle at its left end and two rows of round holes, large holes above and small holes below, each hole numbered in white figures; the “7,5” is overprinted with a stray mark. A line of spaced roman text runs below the gauge and the firm’s name stands across the foot in heavy black capitals followed by its address in condensed capitals. No signature or agency mark is visible.]

[This advertisement shares page 162 of L’Officiel du cycle with advertisements for KLG and H. Jeanneret et Cie.]