Cholain June 1951 Advertisement — Two tools for the bicycle dealer: the A.C. freewheel remover with interchangeable jaws and the Bloque-Patins Cholain brake-block holder

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VÉLOCISTES Ces 2 outils vous feront
gagner du temps ….

LE DÉMONTE ROUE-LIBRE DE SACOCHE A. C,
permet grâce à l’écartement variable de ses griffes (interchangeables et
réglables, en acier spécial), de prendre la noix, proéminente ou non, de
tous les types de roue-libre existants :

A.C

Griffes
interchangeables.
Trou excentré.

PRIOR
POLY
CYCLO
ROSA
MOYNE
PRÉFÉRENCE
MERVEILLE
etc.

Démontez toute roue-libre avec une simple clé.

POUR RÉGLER LES FREINS EN UN CLIN D’ŒIL…
…employez LE
BLOQUE
PATINS
CHOLAIN
Bte. S.G.D.G.

En vente chez tous
les Commissionnaires
et Constructeurs.

Fabricants :
Éts A. CHOLAIN
6, Place Colonel-Fabien,
PARIS – Nord 17-48

[A ruled advertisement panel in black and white, taller than wide, inside a heavy black frame. The headline stands across the top in mixed faces: “VÉLOCISTES” in heavy condensed roman capitals at the left, the rest of the sentence in a wide rounded script-like sans serif beside it. “LE DÉMONTE ROUE-LIBRE DE SACOCHE A. C,” follows in bold sans-serif capitals, then an italic paragraph and a line of bold italic. The upper half carries pen-and-line drawings: at the left a wheel seen from above at an angle, its spokes drawn in single lines, with a tool fitted on the freewheel at the hub and a handle and a vise jaw below it; beside it a short arrow with the caption “Griffes interchangeables. Trou excentré.”; at the center right a round cylindrical tool head seen from above with two screw heads and a slot, and below it four small square-section blocks drawn with fine hatching and joined by dotted lines. A column of freewheel names in tall condensed capitals runs down the right edge. A wavy rule divides the panel. The lower half shows a brake caliper in outline with dotted construction lines, with a hatched coil spring and a ringed bolt end in solid black at the base, and the product name “BLOQUE PATINS CHOLAIN Bte. S.G.D.G.” in heavy condensed capitals at the right. At the lower left three black bullets separate italic lines of sales text and the makers’ name and address. The firm’s name and Paris address sit at the lower left. No artist signature is visible.]

[This advertisement shares page 26 of L’Officiel du cycle with advertisements for Bresson, Ad-Hoc and La Perle, each held here as its own record, and others for J. Bonnefoy and Dupont.]