Cholain 1953 Advertisement — The Bloque-Patins Brake-Shoe Holder

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VÉLOCISTES ! GAGNEZ du TEMPS…

BLOQUE
PATINS
CHOLAIN
Bte S.G.D.G.

RÉGLEZ VOS FREINS
EN UN CLIN D’ŒIL
PASSEZ LE BLOC-PATINS
A TRAVERS LES RAYONS
ACCROCHEZ un PORTE-PATIN
TIREZ !!!

Vous aurez ainsi les deux mains
libres pour effectuer facilement
le réglage de vos câbles

Fabricants :
Ets A. CHOLAIN
111, rue des Fauvelles
Courbevoie (Seine)
Tél. : DEF. 47 – 25

[A ruled advertisement in black and white, set as a horizontal panel. A heavy sans-serif headline runs across the top: “VÉLOCISTES !” in large italic capitals and “GAGNEZ du TEMPS…” in bold capitals, underlined by a rule that starts at the right-hand half. The left half holds a line drawing in dotted and solid outline of a brake caliper arm with a threaded shoe holder at the bottom, drawn partly in solid black and partly as a dotted outline, with the product name “BLOQUE PATINS CHOLAIN Bte S.G.D.G.” set in heavy condensed capitals beside the upper part of the drawing. The right half carries the instructions in bold italic capitals and smaller bold sans-serif lines, a short rule above the maker’s line and the firm’s name, street, town and telephone in letter-spaced capitals at the lower right. No artist signature is visible. No text from the reverse of the leaf shows through.]

[This advertisement shares page 130 of L’Officiel du cycle with advertisements for Cholain and Gallet, each held here as its own record, and others for Var circlip pliers for auxiliary engines, S.O.S.P. repair cards and the Gallet tan-sads for the motorcycle trade.]