Cholain November 1951 Advertisement — The Bloque-Patins Tool and Cable Locks

— Page 1 —
VÉLOCISTES ! GAGNEZ du TEMPS…

BLOQUE
PATINS
CHOLAIN
Bte. S.G.D.G.

REGLEZ VOS FREINS
EN UN CLIN D’ŒIL
PASSEZ LE BLOQUE-PATINS
A TRAVERS LES RAYONS
ACCROCHEZ un PORTE-PATIN
TIREZ !!!

Vous aurez ainsi les deux
mains libres pour effectuer
facilement le réglage de
vos câbles

SECURITE TOTALE contre le VOL

MILLE COMBINAISONS sur MILLE CADENAS

SE FAIT en :
Long. 0 m. 60 et
0 m. 40

VENTES
AUX COMMISSIONNAIRES
& CONSTRUCTEURS

Ets A. CHOLAIN
FABRICANTS

CADENAS CHOLAIN
A SECRET
CABLE ACIER
GAINE CAOUTCHOUC

6, Place du Colonel-Fabien, 6 — PARIS (19e)
TÉLÉPHONE : NORD 17-48

[A ruled advertisement in black and white with a single border, divided by horizontal rules into an upper and a lower panel. A heading in italic capitals, “VÉLOCISTES ! GAGNEZ du TEMPS…”, runs across the head. In the upper left a technical drawing in outline, partly dotted, shows a brake caliper arm with a toothed shoe-holder block and a threaded clamp drawn solid and shaded, beside the product name in condensed capitals. At the right, lines of italic and spaced roman capitals give instructions, with “TIREZ !!!” underlined. The lower panel opens with a bold heading and a roman line, then a short list in a column at the left between rules, with the firm’s name in heavy capitals. At the lower right a line engraving shows a coiled ribbed cable lock with a combination dial at one end and a toothed latch at the other, circled around a caption in condensed capitals. The street address and telephone number close the panel in roman and bold type. No artist signature or agency mark is seen.]

[This advertisement shares page 34 of L’Officiel du cycle with an advertisement for J. Baron, held here as its own record, and others for the Terry saddle for motor machines and DIF reflectors for motor vehicles.]