Ateliers du Dorlay 1954 Advertisement — Frame Parts, Elastic Forks, Luggage Racks and Tire Levers

— Page 1 —
ATELIERS DU DORLAY
Siège social : 27, rue Sauzea, Grand-Croix. Tél. : 70
42, Cours Marin, l’Horme. Tél. : 23

Toutes les pièces détachées pour le montage des cadres de
bicyclettes, cyclomoteurs, vélomoteurs et motos légères.

Fourreaux — Bases — Haubans — Longerons
et tous Tubes spéciaux

FOURCHES ÉLASTIQUES
pour cyclomoteurs, vélomoteurs et petites motos

Porte-bagages emboutis et émaillés adaptables
sur ” Starlett “, ” Paloma “, etc…

Démonte-pneu – Attaches – Pattes – Entretoises
Tubes filetés – Boîtes de pédalier, etc…

MAGASIN de VENTE à Paris
et Service Exportation :

6, Pl. du Colonel-Fabien (ex-Combat) 19e – Allo Bolivar 71-93

[A ruled advertisement in black and white, text only, with no drawing or photograph. The panel is enclosed by a wavy double-weight black border. “ATELIERS DU DORLAY” runs across the top in large condensed sans-serif capitals, with the small word “DU” set lower. Under it the head office address is given in bold italic and bold sans-serif type, and the second address is underlined with a double rule. The body is built as five centered groups of text in bold sans-serif lowercase and capitals, separated by short horizontal rules: the general description, a list of frame parts joined by dashes, “FOURCHES ÉLASTIQUES” in large heavy capitals with a line of spaced lowercase beneath, the luggage-rack note with two names in quotation marks and a final list of small parts. The Paris sales shop and export service close the panel, set in condensed capitals, bold italic and a last line of small bold type with a raised “e” after the arrondissement number. No artist signature or agency mark is visible.]

[This advertisement shares page 140 of L’Officiel du cycle with advertisements for Lambert et Cagnon and E.D, each held here as its own record.]