Ateliers du Dorlay 1953 Advertisement — Parts for assembling frames of bicycles and cyclomoteurs: tubes, stays, lugs and racks

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ATELIERS DU DORLAY

42, Cours Marin — L’HORME (Loire)
27, Rue Sauzia — GRAND-CROIX (Loire)

Toutes les pièces détachées pour le montage des cadres de
bicyclettes, cyclomoteurs, vélomoteurs et motos légères.

Fourreaux — Bases — Haubans — Longerons
et tous Tubes spéciaux.

FOURCHES ÉLASTIQUES
pour cyclomoteurs, vélomoteurs et petites motos

BÉQUILLES de Repos

Porte-bagages – Démonte-pneu – Attaches – Pattes
Entretoises – Tubes filetés – Boîtes de pédalier, etc..

MAGASIN de VENTE à Paris :

6, Pl. du Colonel-Fabien (ex-Combat) 19e Allo Bolivar 71-93

[A ruled advertisement in black and white, text only, framed by a wavy double-weight rule. The firm name “ATELIERS DU DORLAY” spans the head in large condensed sans-serif capitals, with “DU” smaller than the other words. The two address lines below are in bold condensed type with a double rule under the second. The rest is centered in condensed and bold sans-serif lines separated by short plain rules: a two-line description, a line of part names joined by dashes, then “FOURCHES ÉLASTIQUES” in large wide bold capitals above a lighter line, “BÉQUILLES de Repos” in large bold type, and two lines of smaller parts joined by hyphens. At the foot “MAGASIN de VENTE à Paris :” is underlined and the Paris address and telephone line is set in bold sans-serif beneath it. There is no drawing, no signature and no agency mark. The wavy frame has a small break in its right side near the middle of the panel.]

[This advertisement shares page 156 of L’Officiel du cycle with advertisements for SIM and Packson, each held here as its own record, and one for Reinhard et Chapuiset.]