Ateliers du Dorlay May 1954 Advertisement — Parts for assembling frames of bicycles, cyclomoteurs, vélomoteurs and light motorcycles, with elastic forks and kickstands, in type only

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ATELIERS DU DORLAY

42, Cours Marin — L’HORME (Loire)
27, Rue Sauzéa — GRAND-CROIX (Loire)

Toutes les pièces détachées pour le montage des cadres de
bicyclettes, cyclomoteurs, vélomoteurs et motos légères.

Fourreaux — Bases — Haubans — Longerons
et tous Tubes spéciaux.

FOURCHES ÉLASTIQUES
pour cyclomoteurs, vélomoteurs et petites motos

BÉQUILLES de Repos

Porte-bagages – Démonte-pneu – Attaches – Pattes
Entretoises – Tubes filetés – Boîtes de pédalier, etc..

MAGASIN de VENTE à Paris :

6, Pl. du Colonel-Fabien (ex-Combat) 19e. Allô Bolivar 71-93

[A ruled advertisement in black and white, text only, inside a wavy double-line border. “ATELIERS DU DORLAY” stands across the head in large condensed sans-serif capitals, with the small word “DU” set lower than the rest. Two address lines follow in medium sans-serif, the lower one underlined with a double rule. The body is built from centered blocks of bold sans-serif text separated by short horizontal rules. “FOURCHES ÉLASTIQUES” is set larger in heavy capitals, and “BÉQUILLES de Repos” larger still in a heavy geometric face. The Paris sales shop is announced with an underlined line in capitals, and the street address and telephone line close the panel along the foot. There are no drawings, no signature and no agency mark.]

[This advertisement shares page 86 of L’Officiel du cycle with advertisements for Idéale, J. Baron and Jacquemard, each held here as its own record.]