Yvars 1951 Advertisement — Every Accessory and Lamp for Cycles, Wholesale

— Page 1 —
LUXOR
SOUBITEZ
CATAMIXT
FYB
EDELKO
JOS
Radsonne
IMPORTÉ
D’ALLEMAGNE
2 AMPOULES
NOVI
Vitalux
oscillante
CABLE ÉLECTRIQUE
VELOFIL
CIBIÉ
SUPER ROB
Porte-ampoules
PILE WONDER
Dépanneuse

TOUS LES ACCESSOIRES
ET ECLAIRAGES
POUR CYCLES
DANS UN MÊME MAGASIN
Ets YVARS
8, RUE DU GRAND-PRIEURÉ, PARIS XIe
PRÈS PLACE RÉPUBLIQUE – ROQ. 52-34
EXPORTATIONS

[A horizontal half-page advertisement in black on cream inside a double-ruled frame. A black panel is covered with overlapping tilted white cards, like a scattered deck, each carrying line drawings of one brand’s cycle lighting with the brand name in its own lettering: Luxor (bullet headlamps, a honeycomb-lens lamp and a rear lamp, the name in white on a black pennant), Soubitez (a headlamp, a dynamo, a rear lamp lettered “CATAMIXT” and a reflector), FYB (a headlamp, a dynamo with its “FYB” plate and a rear lamp), Edelko (a dynamo on its bracket), JOS (a headlamp, a dynamo and a rear lamp), Radsonne (“importé d’Allemagne”, a headlamp lettered “2 AMPOULES” and a dynamo), Novi (a dynamo on its bracket), Vitalux (a large headlamp and a rear lamp), an “oscillante” dynamo lamp unit, a packet of Velofil electric cable (its label reading “CABLE ÉLECTRIQUE”, a “MARQUE EXTRA DÉPOSÉE” seal, “VELOFIL” and “MONTÉ avec COSSES & ISOLANTS” with a list of lengths, set too small to read in full) with a coil of wire and a lamp lens, Cibié (a dynamo and a headlamp), Super Rob (the “ROB” name in a diamond, a dynamo, a bracket and a rear lamp) and a last card with a flat pocket lamp, a “Porte-ampoules” tube, a bulb, a coil of wire, “PILE WONDER” batteries (one labeled “TYPE BATRI”) and a “Dépanneuse” inspection lamp. The center card at the foot carries the dealer’s text in bold slanting brush capitals and bold sans-serif. The agency mark “PUB. THOMAS” is set small and vertically, reading upward, at the lower right of the black panel. Text from another printed page shows through the ground around and under the panel; it is not part of this advertisement.]

[This advertisement shares page 66 of L’Officiel du cycle with advertisements for the Racer cyclomoteur and CECA speedometers.]