Yvars November 1951 Advertisement — Meiffret’s 175.721 km an Hour on an M. Yvars Bicycle

— Page 1 —
175 km. 721 A L’HEURE

record de la plus grande vitesse à bicyclette battu par

José MEIFFRET, sur bicyclette

M. YVARS

Construite en tubes spéciaux — Boyaux DUNLOP collés au BOYAUPLAST
(licence d’Alessandro) — Chaîne BRAMPTON — Selle PEARL — Moyeux PRIOR
Pédales BERNARDON — Freins LAM — Manivelles STRONGLIGHT
Guidon PHILIPPE — Jantes MEPHISTO — Cale-pieds et courroies PATURAUD
Rayons 3 ÉTOILES — Roue libre et pignon PRÉFÉRENCE — Pédalier T. A.
Spécialités DISSOPLAST — MEIFFRET portait un casque GENO

Ets YVARS, 8, rue du Grand-Prieuré, Paris-11e. ROQ. 52-34

[A ruled advertisement in black and white, text only, a horizontal panel in a single border whose top rule begins to the right of the first words. “175 km. 721” in very heavy capitals and “A L’HEURE” in lighter capitals share the head line. Two lines of bold italic and bold roman type follow, then “M. YVARS” in very large heavy capitals across the full width. A block of six lines in small type lists the machine’s components, with each maker’s name in bold capitals. A ruled line separates the firm’s name, address and telephone line, set in bold condensed type at the foot. Faint text from the reverse of the leaf shows through. No drawings, signature or agency mark are seen.]

[This advertisement shares page 42 of L’Officiel du cycle with advertisements for Bauriat, Robert Frères and CLEM, each held here as its own record, and one for De La Rue gas heating panels.]