Yvars June 1951 Advertisement — All cycle and motorcycle accessories at wholesale in one store, with cycle parts drawn on a black panel and the brands named under each

— Page 1 —
SELLES : PRYMA, PEARL
BAURIAT, IDÉALE
OCCIDENTALE

MOYEUX : NEW-STAR
EXCELTOO, ENVEDETTE
STYLLNESS, PLUME, PRIOR
NYMANS, PERRY, TORPEDO

TIMBRES
LE COQ
JERICHO, TIC-TOC

FREINS
LAM, SAMPANNE
JEAY – C. L. B.

PÉDALES : LYOTARD
BERNARDON, TANK
LANDON

RAYONS
ÉTOILE, LA ROUE

GUIDONS
PHILIPPE, BEBO
LUX, CENTRIX
AMBROSIO, CAMINARGENT

CALE-PIEDS
CHRISTOPHE
PATURAUD

FOURCHES ET
RACCORDS DE FOURCHES
PRUGNIAT, FRANCO-SUISSE

DÉRAILLEURS :
HURET, SIMPLEX
SPIRAX, CYCLO

COURROIES, CALE-PIEDS
PATURAUD

MANIVELLES :
STRONGLIGHT, DURAX
PROFESSIONNEL

JANTES
RIGIDA
RECORD
AMBROSIO

GARDES-BOUE :
LEFOL
CROCO
IDEAL
NERVUREX

ROUES LIBRES
PRÉFÉRENCE
CYCLO, PRIOR

POMPES : AD-HOC
ZEFAL MISTRAL

TOUS LES ACCESSOIRES
CYCLES & MOTOS EN GROS
DANS UN MÊME MAGASIN
Ets YVARS
8, RUE DU GRAND-PRIEURÉ, PARIS XIe
PRÈS PLACE RÉPUBLIQUE – ROQ. 52-34
— EXPORTATION —

[A full-width advertisement printed as a large black panel on which line drawings of cycle parts are scattered in cream outline, each paired with a small rounded cream label in capitals that lists the brands under that heading. From the upper left the drawings show a saddle whose plate reads “PRYMA 65”, a front hub with its axle and flanges, a bell on its clamp, a caliper brake marked “LAM”, a pedal, a long spoke, a curved handlebar with a stem, a toe clip with a strap, a fork crown and fork-end fitting, a rear derailleur, a leather toe-clip strap with the name “PATURAUD” on its band, two cranks of different shape, a rim as a tall oval, a mudguard shown as a curved strip with a honeycomb pattern, a freewheel cluster, and a long pump lettered “ZEFAL course” along the bottom edge. A larger cream box at the lower right holds the wholesaler’s claim in bold condensed capitals, his name “Ets YVARS” in very large letters, his street address, his telephone line and the word “EXPORTATION” between two dashes. The toe-clip label is partly crossed by the end of the mudguard strip. No artist’s signature is visible.]

[This advertisement shares page 22 of L’Officiel du cycle with an advertisement for Torpedo, held here as its own record, and others for Pertuisot and Motocyclettes et Vélomoteurs Alma.]