Yvars 1953 Advertisement — All cycle and motorcycle accessories wholesale in one shop: a collage of saddles, hubs, brakes, derailleurs, rims and bells with makers named

— Page 1 —
PRYMA 65

SELLES : PRYMA, PEARL
BAURIAT, IDÉALE
OCCIDENTALE

MOYEUX : NEW-STAR
EXCELTOO, ENVEDETTE
STYLLNESS, PLUME, PRIOR
NYMANS, PERRY, TORPEDO

TIMBRES
LE COQ
JERICHO, TIC-TOC

LAM

FREINS
LAM, SAMPANNE
JEAY – C L. B

PÉDALES : LYOTARD
BERNARDON, TANK
LANDON

RAYONS
ÉTOILE LA ROUE

GUIDONS
PHILIPPE, BEBO
LUX, CENTRIX
AMBROSIO, CAMINARGENT

CHRISTOPHE

FOURCHES ET
RACCORDS de FOURCHES
PRUGNIAT, FRANCO-SUISSE

DÉRAILLEURS :
HURET, SIMPLEX
SPIRAX, CYCLO

CALE-PIEDS
CHRISTOPHE
PATURAUD

PATURAUD

COURROIES, CALE-PIEDS
PATURAUD

MANIVELLES :
STRONGLIGHT, DURAX
PROFESSIONNEL

JANTES
RIGIDA
RECORD
AMBROSIO

GARDES-
BOUE :
LEFOL
CROCO
IDEAL
NERVUREX

ROUES LIBRES
PRÉFÉRENCE
CYCLO, PRIOR

POMPES : AD-HOC
ZEFAL MISTRAL

TOUS LES ACCESSOIRES
CYCLES & MOTOS EN GROS
DANS UN MÊME MAGASIN
Ets YVARS
8, RUE DU GRAND-PRIEURÉ, PARIS XIe
PRÈS PLACE RÉPUBLIQUE – ROQ. 52-34
— EXPORTATION —

ZEFAL course
ZEFAL

[A full-page advertisement printed as a solid dark panel with cream line drawings and cream label boxes, a catalog collage of cycle parts. Each part is drawn in line engraving and sits beside or above a cream box lettered in spaced capitals that lists the makers of that kind of part. The drawings, from the upper left, show a saddle with the name PRYMA 65 on a cream oval, a hub with its axle and flanges, a bell clamped on a bar, a caliper brake marked LAM, a pedal, a single spoke, a drop handlebar with its stem, a toe clip marked CHRISTOPHE, a fork crown and a fork end, a rear derailleur on a cluster of sprockets marked HURET, a leather strap with buckle marked PATURAUD, two crank arms, an oval rim, a patterned mudguard curving down the left edge, a freewheel and a long pump marked ZEFAL across the foot. A larger cream panel at the lower right carries the wholesaler’s headline in heavy capitals, its name in very large capitals with the abbreviation Ets set smaller above the line, the street address, the telephone line and a closing word between dashes. No artist signature or agency mark is visible. Part of a crescent-shaped mark stands beside the firm’s name.]

[This advertisement shares page 33 of L’Officiel du cycle with an advertisement for Compagnie Continentale de Sellerie Vélocipédique.]