Yvars 1952 Advertisement — Its Own Bicycles at Stand 337

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YVARS …

… sera heureux de recevoir la visite de MM. les
Agents du Cycle, à son Stand, no 337, à l’occasion du Salon,
où il exposera les bicyclettes de sa fabrication.

D’autre part, M. YVARS a le plaisir d’informer
MM. les Agents, qu’une remise de 5 % sera faite sur toutes
les commandes directes passées en ses magasins pendant
la durée du SALON.

Éts YVARS, 8, rue du Grand-Prieuré — PARIS (11e)
Tél. : ROQ. 52-34

[A small ruled advertisement, wider than it is tall, in black and white, framed by a thin rule. The marque name “YVARS …” is centered at the head in heavy sans-serif capitals. Two paragraphs of light sans-serif text follow, set full measure and justified, each opening with an indent. The firm’s name and address run across the foot in heavy sans-serif, with the telephone centered on a last line in lighter type. The panel holds no illustration, no second color is used, no signature or agency mark appears, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 144 of L’Officiel du cycle with advertisements for S.E.M., Pelissier and Chaluret, each held here as its own record, and one for Mérat seats for motor machines.]