Torpedo September 1953 Advertisement — The inimitable Torpedo coaster brake hub, made by Fichtel and Sachs, over 60 million built

— Page 1 —
inimitable !
LE MOYEU
ROUE LIBRE ET FREIN

Torpedo
D’ORIGINE

PLUS DE
60 Millions
MIS EN SERVICE
A CE JOUR

FABRIQUÉ EXCLUSIVEMENT A SCHWEINFURT S/M
PAR FICHTEL ET SACHS
FREINAGE DE SÉCURITÉ

… ÉTABLISSEMENTS WILLIAM DUMONT
DISTRIBUTEURS EXCLUSIFS POUR LA FRANCE, L’AFRIQUE DU NORD
VENTE EXCLUSIVE AUX CONSTRUCTEURS ET AUX GROSSISTES
11, RUE CHALGRIN – PARIS XVIe TÉL. : KLÉ. 68-10

Pub Cadot

[A ruled advertisement in black and white inside a double frame. A large black panel with rounded corners holds most of the design, with the lettering reversed out in white. At the upper left a line drawing shows a coaster brake hub lying at a slant: a ribbed barrel with spoke flanges, a toothed sprocket at its right end, a brake arm and clip at its left end and an axle nut, with the hub shell marked “F&S Schweinfurt”, “Torpedo” and “System Sachs D.R.P.” and a small winged emblem. A white starburst with a toothed edge sits behind the hub and carries the claim of more than 60 million in service in spaced and bold type. At the right the headline “inimitable !” is set in a slanted brush script, over “LE MOYEU ROUE LIBRE ET FREIN” in bold capitals; below them the name “Torpedo” fills the panel in a very large white script logotype outlined in black, with “D’ORIGINE” in spaced capitals inside a white pill under its tail. Two lines of italic capitals and a larger italic line of capitals follow. A white blank banner, a plain empty band, lies across the lower left of the panel under the starburst. The firm’s name and the distributor’s lines sit in a white rounded panel at the foot, with the firm’s name in heavy sans-serif capitals, the street address in sans-serif and a small credit “Pub Cadot” in the lower right corner of the frame. A strip of the neighboring page shows at the right edge. No artist signature is visible.]

[This advertisement shares page 76 of L’Officiel du cycle with an advertisement for FAC, held here as its own record, and one for Chantrieux-Lefèvre.]