Torpedo June 1951 Advertisement — On your bicycle, the original Torpedo hub with freewheel and brake, made at Schweinfurt by Fichtel et Sachs, over 60 million sold

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Sur votre vélo
Torpedo
D’ORIGINE

★ L’INIMITABLE
MOYEU
ROUE LIBRE
ET FREIN

FABRIQUÉ
EXCLUSIVEMENT
A SCHWEINFURT
PAR
FICHTEL ET SACHS

PLUS DE
60 MILLIONS
MIS EN SERVICE
A CE JOUR

★ FREINAGE DE SÉCURITÉ ★

Ets WILLIAM DUMONT
DISTRIBUTEURS EXCLUSIFS POUR LA FRANCE ET L’AFRIQUE DU NORD
Vente exclusive aux Constructeurs et Grossistes
11, RUE CHALGRIN – PARIS XVIe – TÉL. KLE. 68-10

Pub. Codot

[A ruled advertisement in black and white with line shading. At the top a bicycle wheel drawn as a thin circle with spokes forms the background for the word “Torpedo” in very large shaded script capitals with a heavy drop shadow, with “Sur votre vélo” in bold italic script above it and “D’ORIGINE” in slanted capitals under its tail; a small sprocket sits at the wheel’s center. A banner shaped like an arrow or flag swings down from the hub and carries the claim about the hub in bold sans-serif capitals, with a small star above it. Across the middle, on a ground of fine horizontal lines, a detailed engraved drawing of a rear hub shows a toothed sprocket at the right and a brake arm at the left; its barrel carries small lettering that reads “Schweinfurt” and “Torpedo”. Two rounded boxes flank it, one at the left naming the maker and its town and one at the right giving the number sold. A black band at the foot carries “FREINAGE DE SÉCURITÉ” in cream italic capitals between two stars, and a rounded cream label holds the distributor’s name, description and Paris address. The agency mark “Pub. Codot” is printed in small type at the lower right corner. No artist’s signature is visible.]

[This advertisement shares page 22 of L’Officiel du cycle with an advertisement for Yvars, held here as its own record, and others for Pertuisot and Motocyclettes et Vélomoteurs Alma.]